Purchasing

#UKvUSA: 5 reasons why print buyers should attend industry trade shows

UKVUSA_newsletter2

Two continents: US and UK. Two different buying backgrounds: procurement and agency. Two alternative ways of looking at things. I’m delighted to have teamed up with Deborah Corn from PrintMediaCentr to bring two extremely different views to some important print questions. So welcome to Print Buying: #UKvUSA where Deborah and I share information about our experiences from both sides of the pond.

At the end of this post I have linked to Deborah’s answer to the same question. We wrote our answers (each limited to 500 words) without any idea of what the other was writing. As Deborah says: “Maybe we will agree, maybe we won’t, maybe we don’t even see the question in the same way – who knows… that’s the fun part!” Continue reading

#UKvUSA: Whose responsibility is it to educate print buyers?

Posted by Matthew Parker

Two continents: US and UK. Two different buying backgrounds: procurement and agency. Two alternative ways of looking at things. I’m delighted to have teamed up with Deborah Corn from PrintMediaCentr to bring two extremely different views to some important print questions. So welcome to Print Buying: #UKvUSA where Deborah and I share information about our experiences from both sides of the pond. Continue reading

Why the best negotiators are givers

Posted by Matthew Parker

Would you ever consider negotiating at your local supermarket? Can you imagine putting down your basket of groceries at the checkout and asking for a reduced price?

Doesn’t that seem a good way to be politely (or not-so politely) asked to leave the store?

Continue reading

Welcome

Welcome to the Profitable Print Relationships blog.  I’ll be posting a new article every two weeks.  And they’ll all be about how to build a stronger relationship with your customer.  Here’s a taster of what we’ve got coming up:

  • How the customer services team can double the results of your salesforce
  • How hide and seek can ruin a negotiation
  • The three questions you must ask your customers (they’re not what you think!)
  • Three ways to make a customer buy on price – in under twenty seconds
  • How the CESMAR system builds stronger print relationships
  • Three ways to stop your print customer leaving for the competition

If you have anything you’d like me to write about, please let me know.

I look forward to being in touch with you again soon

Matthew Parker Print and Procurement print consultant and printing industry trainer

Matthew

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