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The three essential targets that help you win new business with social media

Can you imagine selling successfully without targets?

This is virtually unthinkable in today’s business environment. Nearly every salesperson has a target. Some sales people are simply told to go and win a certain amount of business. And, increasingly, people are also given an action plan to achieve this target.

There is one big thing lacking in all the sales activity plans that I have seen. Yes, yo’ve guessed it: it’s social media activity. This doesn’t yet appear to have a place in planned sales activities. I think this is a big omission. Continue reading

Here are the statistics that prove selling through social media works

There are still plenty of people who don’t believe in social media

Some people still believe that it is only for the younger generation. Some believe that it is a branding tool but doesn’t serve any other purpose. Others believe that it is a distraction that stops sales people from getting on with proper selling.

These people are missing out on using an extremely valuable sales channel. I use social media to make a significant amount of my new sales. I have used it to win some very profitable and some highly prestigious clients. Continue reading

Why saying no improves sales results

We live in a “yes” culture

In today’s world, everyone is encouraged to say yes as often as possible. In the world of selling we are conditioned that the customer is always right. We are told that we must do everything that they want. Otherwise they will go elsewhere and we will lose valuable business.

This article will challenge the assumption that yes is always right response. Saying no can bring valuable business benefits. It can even increase your profits dramatically.

Saying no can be a powerful strategy for sales people

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What do you do if a prospect answers the phone?!

What’s a typical morning’s cold calling like for you?

If you are like many other sales people, you need to prepare yourself for the endless phone pickups that you are going to have to make. Firstly, that means lots of strong coffee. Then means surfing the Internet pretending that this is prospect research. You are putting off the moment when you have to pick up the phone for as long as possible. Continue reading

Phone and e-mail don’t work any more: here’s a sales channel that does

Phone and e-mail don’t work any more

If you want to get hold of new prospects by cold calling, you have a hard task on your hands. It takes an average of 8.4 calls to actually get hold of a prospect (source: IKO). Then you have 20 seconds to raise the prospect’s interest or all your effort has been wasted.

It’s the same with e-mail. The average businessperson receives over 120 e-mails a day (source: Radicati). How do you stand out against all the competition? In many cases your e-mail will never even be opened. Continue reading

LinkedIn has changed again – does this mean you need a new social media strategy?

Once again, LinkedIn looks totally different

The platform has been updated. Even those of us who use LinkedIn on a regular basis are wondering where to find essential features. LinkedIn has made a whole range of changes, some for the better and some for the worse. Some features have been removed and some changed. Some paying LinkedIn users are going to be very disappointed.

Naturally, many people are questioning how LinkedIn now fits into their social media strategy. However, it is important to remember that LinkedIn is certainly still an important part of any social media strategy.

Here’s why LinkedIn still matters

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Here’s a novel idea: sell printing by using print!

The average printing company doesn’t use print

Their factories may be filled with ink on paper, but none of it relates to them. When it comes to selling their products and services they rely on everything apart from print. They use e-mail, social media and cold calling.

So why is there such a dislike of using print? Why are we abandoning the communication channel which we champion to other people?

What makes this decision even stranger is the fact that print is one of the best performing channels. STATS

Here’s why print works

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Are you conditioning your customers to buy on price?

The best way to get people to buy is to offer them a discount

Retail stores do it all the time. Black Friday, New Year Sales, Summer Sales: we all know that these are a series of events designed to drive customers to their stores. They boost sales.

The print industry is no different. Many companies offer regular discount offers. They will e-mail these out, share them on social media and even send out direct mail about them.

Sometimes it seems that it is hard to buy something at full price. On the high street one sale seems to merge seamlessly into the next one. It’s the same with print. Type the hashtag #printing into Twitter search and you’ll soon find a discount coupon. Continue reading

Here’s a 10-minute sales challenge that gets results

How many sales channels did you use last week?

Most people will come up with three as their answer. They will have used:

  • Phone
  • E-mail
  • Face-to-face meetings

Unfortunately, answering three (or less) is a fail! That’s simply not enough variety to engage with today’s buyers.

It’s time to mix up your communication!

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One of the biggest threats to the printing industry is straight-line negotiation – here’s what to do about it

Ever feel you’ve been on the end of a bad deal?

It’s happened to us all. We’ve negotiated hard but we haven’t got what we’ve wanted. We’ve coming away feeling that we’re worse off than the buyer. We feel that they’ve screwed every last penny out of us.

It’s not a good feeling. You are often left wondering if you could have done something to even things up a little. However, you were probably in a straight-line negotiation. If that was the case then there’s probably not a lot you could have done. Continue reading

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