How to make dramatic improvements to your sales results. (And why you only need to make small changes to achieve this)
“My biggest nightmare right at the moment would be getting sales coming in regularly.”
“I suffer from the unrealistic and sustainable prices that are out there and these are then used to batter our own prices downwards.”
“How do you reach the decision makers in a new business prospect – how do you get past the ‘gate-keeper’?”
“How do I get new customers’ without blowing the budget?”
“How do I cultivate sales skills in my staff. Can you change existing reps’ behaviour with training and planning?”
These are just some of the problems that people in the print industry have talked to me about recently. I’ve heard many more along the same lines. Many people are struggling to achieve the sales results that they need. If you are finding life tough in print sales, you are not alone.
So what can you do to start making life easier?
Imagine making a change that improves your sales results by one percent. That doesn’t sound much, does it? But imagine making a change like this every week for three months. If you add up the total improvement, you have improved your sales results by 12%. That’s definitely an improvement worth having. Imagine what a 12% improvement could mean to you. Here are some of the things that you might achieve at this point:
- Finding and converting new customers more easily
- Winning a more regular flow of work
- Winning clients with less effort
- Having a sales team performing the way you want
The best thing is, this is achievable. It doesn’t require you to make massive changes to your sales strategies. It doesn’t require you to spend a lot of time away from what you do normally. All you really need is a bit of help and guidance.
I’m Matthew Parker. For over twenty years I bought print at a variety of different companies. Now I work with all sorts of printing companies all over the world. I explain what it’s like to be a buyer and how they think. Most importantly I explain how to engage with buyers and how you can get them to buy from you.
I created my new sales programme for two reasons. Firstly, I’ve seen a lot of sales systems that focus on the world of the sales person. That’s all well and good but a lot of what this sort of training covers doesn’t help you win customers. How do I know? I was a buyer for over 20 years. During this time I was sold to by sales people who had received expensive sales training. However, these sales people failed to win me over. They carried on telling me all about their companies and services. But I couldn’t see why I should buy from them. There was a simple reason for this: they didn’t put themselves in my world. They did not focus on the mind of the buyer.
That’s not the only issue that I have with many sales courses. These programmes often expect you to adopt sales systems that are totally different to how you work now. You have to change the way you work completely. If the new system doesn’t work for you it can be an expensive mistake. You risk alienating prospects that could turn into profitable clients.
Then I learned about how the British Professional Cycling Team transformed its performance. They went from a cycling team that no-one took much notice of, to dominating the 2012 Olympics. The interesting thing was how they achieved this. They made lots of small changes. Each change made a small improvement to their performance. However, when the sum of all the changes was added together it made a huge difference.
I knew that this was the answer to helping people improve their print sales. Not by getting rid of everything you know and are comfortable with. Not by adopting a strange new system. But by making small changes to everything you do, one week at a time. And always making those changes with the customer, not just the sales person, in mind.
When you purchase this programme you receive a pdf action sheet every week for the next 12 weeks. Every action sheet contains a set of step-by-step instructions on how to put a new sales tactic into practice. The worksheets are written in plain English. You can put the tactics into use quickly. If you purchase the premium version of this programme you also receive an MP3 of each worksheet and access to my sales strategy forum.
Do these strategies really get results?
I use these techniques with my clients every day. Over the years I have tried out a variety of techniques when I’ve been selling. As this is limited to a 12-week programme, I could only pick the very best tactics. This whole programme was designed to highlight practical sales strategies that you can put into use quickly and successfully.
How much time do you need to succeed at this programme?
One of the best bits about this programme is that you can put everything into practice quickly. That’s why the title for this programme is “The 1% change plan. How to increase your print sales in 23 minutes a week”. That’s all the time you need to make sure that you get the most from the training.
Naturally, this training is designed especially for print sales people. After all, my background is from the print industry. Your lives are busy. You want simple, practical information. You need to be able to action it quickly. That’s why you receive short action sheets. They are written in plain English. They have step-by-step instructions.
Increasingly, I am being asked by managers how they can help their team. They want to be able to give direction to their sales people. If you are a manager you will work through a new technique with your team every week. You don’t need to hire in an expensive trainer to help you with this. You can implement this together as a group.
Customer service staff
More and more customer service people are being told to upsell clients. But not everyone is confident in doing this. If you are looking for some simple techniques to help you create more sales with current customers then this programme is right for you.
- It’s not for those who can’t be bothered to spend a little time each week putting new techniques into practice
- It’s not for those who aren’t prepared to invest the equivalent of the price of a nice cup of take-out coffee every week
- And it’s not for those don’t want to try and change their results
However, if you believe in working consistently at improving your sales techniques then this programme will be very useful to you.
What makes this programme different?
I’ve seen a lot of sales training that requires you to adopt a whole new selling system. Instead, this programme focuses on giving you small, practical changes that you can put into practice alongside your current activities. All the techniques are simple. You don’t need to read long training manuals or work with a trainer. Remember, by the end of the 12-week programme, the combined effect of all these small changes can lead to big gains.
Part 1 – Winning new clients
- A new tactic that will persuade many prospects to have a meeting with you and listen to your pitch
- How to find at least five new prospects every week who are happy to talk to you
- The secret to meeting more prospects in person
Part 2 – Managing the sales process
- How to qualify your prospects efore wasting valuable time raising quotes that won’t win you work
- One simple question you should ask on every call
- Objections: why you should raise them for your prospects
- Are you tired of clients moving budget away from print? Here’s how to change their minds
Part 3 – Building current client relationships
- Warning – you risk losing more clients that you need unless you apply this technique
- Proactive selling: a great way to get clients to buy more print from you
- Plus, three questions that win more print work
Part 4 – Raising profit margins
- The secret to winning more work at higher margins from your current clients
- How to raise profits by over 10% at many clients
Even though it costs less than the price of one nice take-out cup of coffee every week, this programme is covered by the “it’s not for me” guarantee. If you are not happy with this course for any reason simply let us know and we will happily refund your money. You don’t need to make up an excuse, and you don’t have to return anything. There’s only one condition: please tell us the main reason you weren’t happy with the product, so we have a chance to make it better. So, in the unlikely event that you really don’t feel that this programme is for you, you’ll get your money back with a smile. And, by the way, this guarantee lasts 30 days.
There’s no magic wand to cure the challenges the print industry faces
I’d love to tell you that there was an easy way to get rid of these problems. But we all know that there is no magic wand that we can wave to make these issues go away. The challenges that we face in the print industry at the moment are not going to disappear away any time soon. I’m going to tell you something that, deep down, you already know.
If you want to improve your print sales results you have to change the way you do things
This programme gives you a system that helps you to overcome these challenges. It’s specifically designed so that you can put it into practice while still getting on with all the other demands on your time.
Here’s what you receive when you invest in “The 1% change plan. How to increase your print sales in 23 minutes a week” today
1) The “The 1% change plan. How to increase your print sales in 23 minutes a week” – value £96
Every week for 12 weeks you receive a practical pdf-worksheet. It has step-by-step instructions on how to implement a new sales tactic. You can put each tactic into use very quickly. Each tactic makes an improvement to your sales skills. At the end of the twelve weeks, the total of all these improvements can make a big difference to your sales results.
2) MP3 recordings of the entire programme – value £47
If reading is not for you then these MP3s will allow you to study the programme in the way that you prefer. If you have a hectic schedule, the recorded version will also allow you to benefit from the programme while driving or travelling. You’ll hear Matthew himself read every action sheet. That means you won’t suffer a flat monotone delivery. It is something that you will want to listen to.
3) Free access to the Profitable Print Relationships Sales Strategy Group – value £96/year
Imagine receiving personal advice from Matthew. That’s what you receive when you join this discussion forum, which is hosted on LinkedIn. You can post queries about this sales programme, or sales questions in general. Everyone has an opportunity to discuss your questions. Matthew will be personally involved in all discussions.
Total value of this package: £239
When you join the programme today you pay one single payent of just £96 (inc VAT)
P.S. You have a choice
You can invest in “The 1% change plan. How to increase your print sales in 23 minutes a week”. Or you can carry on the relentless battle with your current sales challenges. You’ll find that you’re suffering from all the same frustrations week after week.