Why it’s time to stop selling print (and start selling results)

Posted by Matthew Parker

People do not buy cars

People buy speed, status, style, economy, performance and power.

People do not buy shampoo; people buying great looking clean or manageable hair.

This is an extract from “Guerilla Marketing” by Jay Conrad Levinson. Is a quote that all print sales people should remember.

People do not buy print


Do you know WHY your customers buy print?

They buy brand recognition. They buy prospects, sales and opt-ins.

There’s a broader set of things that they buy as well. People buy budget reduction and return on investment. They even buy an easy life!

What do you sell?


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