How do you keep your price?
(Learn how the right negotiation skills can stop you giving away too much)

Everyone else in the world is knocking down the price.  And you’re never the cheapest.  And you can’t win because it’s all price based.

At the moment everyone chucks a price in and it’s a haggle

And the client sees it as a haggle which is great for them.  Because they’ll just knock everything down.

But you can’t always have a deal where you’re giving everything away.

The major issue at the moment is to get away from selling on price

What everyone should come away with is that win-win situation.  The client feels that they’ve won.  You feel that you’ve won and you’re not feeling fed up.  There’s a complete balance in the relationship.

If you can’t achieve that, you haven’t got a good relationship.  There’s not a balance of power in the relationship.  You’ll treat your client as a casual shopper that comes into your shop, knocks the price down and goes out again.

And that’s no good for business.

What a printer has to do is just to hold that price

You should defend your price at all costs.  But to do that you need to know how to deal with difficult clients.  How to give something different.  Something that will take their mind off the lowest price.

You need the right negotiation skills.

The Print Industry Negotiation Handbook shows you how to succeed in your negotiations

The Print Industry Negotiation Nandbook is an e-book.  It gives an in-depth, stage by stage overview of the negotiation process.  And it is written purely for those who work in the print industry.  It will help YOU negotiate more effectively.

The Print Industry Negotiation Handbook

The Print Industry Negotiation Handbook will help you become a more effective negotiator

What are some of the ideas that this e-book contains?

Seven step negotiation

Do you ever feel lost in a negotiation?  Even if you feel that you are on track, it is easy to jump in with a proposal before you have asked all the right questions.  The Print Industry Negotiation Handbook gives you a clear seven-step structure.  So you’ll never wonder what to do next.


Some people think that negotiation should be a battle.  But the most successful negotiations happen when two sides work together.  The Print Industry Negotiation Handbook helps you to work in partnership with the other side.  Even when the other side didn’t plan to work in partnership.


Preparing for a negotiation is often ignored.  After all, no-one wants to waste hours trying to work out what they need to know.  The Print Industry Negotiation Handbook will make sure that you never perform badly because you are missing vital information.  But it also makes sure that you don’t spend too long on preparation.

4-stage goal setting system

Setting realistic negotiation goals is hard.  Really hard.  The trouble is that many people focus on the wrong things.  And then they find it difficult to achieve their goals.  The Print Industry Negotiation Handbook gives you a simple system to set goals that work for everyone.

 the NICE goalsetting system, a simple but effective four stage goal setting system

The Print Industry Negotiation Handbook outlines a simple but effective four stage goal setting system

Dealing with difficult negotiators

Sometimes the negotiation isn’t the problem.  It’s the other person.  What happens if they’re hard to get on with?  Or if they start trying to bully you?  The Print Industry Negotiation Handbook gives you clear strategies for dealing with difficult people.


Do you know what markers are?  Chances are you’re using them without realising.  And that can be dangerous.  The Print Industry Negotiation Handbook gives you a clear explanation of markers, their power and how to use them effectively.

Keeping to your goals

Do you give way on price?  And then give way again?  And again?  The Print Industry Negotiation Handbook shows you how to put a stop to that.  Now you’ll be able to stick to your negotiation goals.

Making sure agreements happen

Imagine that you spent great amounts of time and effort to get a stunning negotiation result.  And then no-one did anything to implement your result.  All your time and effort would be wasted. The Print Industry Negotiation Handbook helps you make sure that everything you negotiate gets put into practice.

Gaining achievement

Do you feel flat at the end of a negotiation?  Do you worry that you could have done so much more?  Put what you learn in The Print Industry Negotiation Handbook into practice and you’ll be able to finish your negotiations with a real sense of achievement.  You’ll be proud of the results.

“Superb advice, suitable for absolute beginners and seasoned negotiators alike”

“Matthew’s handbook is a thoroughly good read and a must-have for those who enter into any forms of negotiation. It is full of superb advice which is suitable for absolute beginners and seasoned negotiators alike. I am even thinking of using some of the techniques at home!”

Andrew Pearce, Chief Executive –

“I knew I’d learn plenty (even with my experience)”

“I haven’t been disappointed! This comprehensive and easy-to-follow guide laces an excellent strategy for negotiating, with identifiable experiences, humorous stories, and several real-life ‘confessions’.

But best of all, whilst the theme is the print industry, everything Matthew shares can be applied to so many aspects of life and business.

I recommend it as a must-read for everyone

If you want your business or personal budget to go a great deal further, invest in Matthew’s Handbook without delay, and you can immediately start to apply his tried and tested methods for successful negotiation. I’m off to do just that and save some money right now!”

Ann Grindrod – and
Read the whole of Ann’s testimonial here


Here’s the complete details for The Print Industry Negotiation Handbook

What format is this book?

This is an e-book.  You can read this book on any devices that handles pdfs.  So that includes PCs, Macs, iPods touches, iPads, Kindles, Nooks and a whole host of other readers.

Do I just get an e-book?  Or can I get audio?

If you buy the premium version of the handbook you’ll also receive the audio version (as well as several other useful bonuses).  This isn’t abridged:  this is the entire book, read in a special easy to listen format.  You can listen to the files on any computer (PC or Mac) or any MP3 player.  And yes, there are also instructions on how to put the audio onto CD or onto your mp3 player.

How is the information delivered?

This book is delivered via a pdf download. You are taken to a download page where you get very, very detailed instructions on how to download the e-book and/or audio book.  If you have any problems you have a special address to e-mail.  We’ll be back to you in no more than 24 hours.

How do I pay?

You can pay via credit card (through Paypal) or Paypal.  Your transactions will be safely and securely processed.

Is there a guarantee?

Naturally there is a guarantee.  If you are unsatisfied for any reason just e-mail us and quote your order number.  We’ll refund your money with a smile.  And, by the way, this guarantee lasts for 60 days.

Do I get support?

The book has been tested thoroughly. But if you have an issue getting the files to open or play, you can email us and we’ll be there to help you.  You receive a special help address when you download the book.

Can I have a multi user license?

If you want to make sure every member of your staff get s their own copy please let us know.  We offer reductions for bulk purchases.

Can I have a version with my company branding?

Yes.  If you want to give copies to customers with your branding please let us know [contact page link] and we can create the right solution for you.

Who do I contact if I have any further questions?

If you have any further questions please don’t hesitate to contact us [contact page link].  We aim to come back within 48 hours.

Here are just some of the things that you will learn in The Print Industry Negotiation Handbook

Giving may seem a really odd in a negotiation but, used correctly, it can be a really powerful strategy. Find out more in the Print Industry Negotiation Handbook

  • Why the best negotiators are givers
  • Why making the other party a loser does not create negotiation success
  • How the seven stage system will stop your negotiation from going off the rails
  • How spending five minutes longer on your negotiation will improve your results by over 100%
  • How to avoid using straight line negotiation and giving way on price
  • How to control your negotiation in 37 seconds
  • How selling can be a negotiator’s key strength
  • How a mirror makes you a better negotiator
  • Why small talk gets big results
  • How markers are the road signs to improved negotiation results
  • How hide and seek can ruin a negotiation
  • Why valuation makes your negotiation proposal worth more to you
  • How to give your negotiation opponent the advantage in one simple move
  • Why using WIIFM in a negotiation ensures you get what you want
  • Why Pareto agreement will reduce your negotiation time by 80%
  • The three signs of closure that prevent wasted negotiation time
  • How a cesmar follow up prevents future negotiation problems
  • Why never-ending negotiations produce better results
  • How managing relationships sets up a perfect follow-on negotiation
  • Why tenders help negotiators achieve successful results
  • How negotiation can reduce your personal expenditure by over 17%

What makes this book different is its focus on follow up

The e-book, covers the follow-up stage of negotiation.  Other negotiation books stop at the agreement stage.  They don’t tell you how to put your negotiation results into practice.  We give you the details of our own CESMAR follow-up system.  This three stage system ensures that the results of your negotiation WILL turn into reality.

The CESMAR follow up system

The Print Industry Negotiation Handbook uses the CESMAR system to make sure your negotiation is put into practice

We think you’re going to find The Print Industry Negotiation Handbook really useful

And we think you’re going to be really happy with your purchase.  But it’s just possible that you may read the book and feel that you haven’t learned enough to justify the price.  Or that you’re worried about putting it into practice and risking your current relationships.

If that’s the case you’ll be able to get your money back.  This e-book is covered by the “it’s not for me” guarantee.  If you are not happy with this product simply let us know and we will happily refund your money.  You don’t need to make up an excuse, and you don’t have to return anything.

So, in the unlikely event that you really don’t feel that this e-book is for you, you’ll get your money back with a smile.  And, by the way, this guarantee lasts 60 days.

The Bonuses

The premium version of the Print Industry Negotiation Handbook comes with a full audio version

Premium edition audio version

1)      Audio version
(recording worth £33/$51.13)

Many people have a lot of spare time when driving or travelling.  So we’ve put together the audio of the book for those who purchase the premium version.  Some audio books are boring and monotonous.  But not this one.  We’ve worked hard to make it right up there with the very best audio books.  This audio recording works with all MP3 players and computers.

Format: MP3

The premium edition of the Print Industry Negotiation Handbook comes with a full set of negotiation checklists

Premium edition checklists

2)      Full negotiation checklists
(pdf worth £12/$19.13)

When you prepare fully for a big negotiation there’s a lot to remember.  And it’s easy to forget something.  And that one thing could prove to be vital later.  So the premium version of the e-book comes with a full set of checklists.  You’ll never struggle to think about what you need to do again.

Format: pdf


P.S.  Why you shouldn’t delay!

Are you struggling to avoid giving in to suppliers and going with what they’re suggesting?  The Print Industry Negotiation Handbook will help you negotiate more effectively.  The sooner you buy this product, the sooner you can start changing the bottom line results for your company.  And achieving more for yourself.

Buy the Print Industry Negotiation Handbook now


The Print Industry Negotiation Handbook e-book
The Print Industry Negotiation Handbook e-book

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Full negotiation checklists ( worth £9 / $14.16 )

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The Print Industry Negotiation Handbook audio book
( Recording worth £33 / $51.18 )

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£37 / $58.22£41.50 / $65.19
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Matthew Parker

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Increases business and expands profits
My suggestion would be that every level of print sales person reads The Print Industry Negotiation Handbookhandbook. There is something for every level of experience in this guide to increase business and expand profits.
Thaddeus B. Kubis, President, NAK Integrated