How are you supposed to get through to new prospects these days? (Discover how social media can create Warm Prospects who are keen to speak with you)

It’s getting harder every day

There’s a big problem facing many print sales people at the moment: how do you actually get to speak to new buyers? There’s a shift in the way decision makers are purchasing today. A few years ago you could get a list of prospects, you could call people and you could often get a meeting with them. But you really can’t do that now. Buyers can easily block you.

These days many print sales people are faced with the terrible task of cold calling. They are often blocked by gatekeepers or endless voicemails. Even if you do get to speak to someone, there’s always the “I’m happy with my current supplier” excuse.

Imagine having prospects that are keen to speak with you

Imagine making profitable print sales because of social media

Imagine making profitable print sales because of social media

Better still, imagine having new clients that contact you first. Wouldn’t it be great to have prospects asking how they can work with you? Imagine the relief of not having to worry about how to achieve your sales targets.

Today I’m going to share my system for gaining results like these with you.

How To Stop Print Buyers Choosing On PriceIntroducing How To Sell Print Using Social Media

Screenshot 7I’m Matthew Parker. When I stopped buying print and started my own business, I shared the same problems as many other sales people. I found that everyone was swamped by so many e-mails that I’d be lucky if mine were read, let alone responded to. Many of my prospects seemed to turn their voicemails on all day. They didn’t have the time to meet somebody new that they didn’t know. Getting a response from a new prospect seemed like a major breakthrough – even though they were nowhere near the point of placing any business with me.

I knew I could help my prospects. But I was getting fed up at their lack of response. And I was getting worried that I wasn’t hitting my sales targets.

That’s when I turned to social media. At first, it wasn’t easy to work out how to use it to drive sales. It took me a lot of effort and research to create a system that worked. I had to work through lots of articles on the internet. They either stated the obvious or were far too technical for me to understand. I purchased many products from the so-called social media gurus that promised much, but delivered little. I was searching for a practical way to turn social media activity into sales. And there were very few people who wrote anything about this.

Eventually, I found out that it wasn’t all about the number of social media connections that I had. Nor was it about selling on social media. I worked out that the point of social media was to create Warm Prospects. These were prospects who were engaged with me. They were happy to talk with me. I could move them into my sales pipeline.

Now I have a healthy pipeline of these prospects. I have clients who contact me, eager to work with me. I no longer have to carry out any cold calling.

But I also see lots of people turning to social media who are not achieving the same success.

How To Stop Print Buyers Choosing On Price

“This activity has been much more successful than our direct mail promotion. Lower cost, less time to execute and 6 x the response”

How-To-Sell-Printing-Using Social-Media-LinkedIn-TwitterWould “How To Sell Print Using Social Media” be worth the time and cost? Fortunately it was.

Your course definitely allowed me to focus and the presentation of my profiles and how to target my initial approach when using LinkedIn and Twitter.

Regarding initial results this activity has been much more successful than our direct mail promotion

Lower cost, much lower actually, less time to execute and six times the response.

I particularly liked the supply of sound track as well as the visual content

The course allowed us to reduce our marketing costs and waste less time setting up future campaigns

It also allowed us to spend time converting warm prospects as opposed to identifying more cold prospects.

It is working for me

I would be happy to recommend “How To Sell Print Using Social Media” to a non competitive organisation.

Peter Croft, PC Printing & Mailing Services Limited

Here are some of the reasons why many people don’t succeed on social media

  • They don’t give people enough reason to connect and engage
  • They stay silent on social media
  • They send a sales pitch as soon as they connect with someone on social media
  • They don’t set goals for their social media activity

It’s mistakes like these that lead to the large number of abandoned accounts that I see on social media. It’s not just the accounts that have been abandoned: it’s the opportunity to make profitable sales from social media activity.

I also see many people refusing to try using social media.

How To Stop Print Buyers Choosing On PriceHere are the three most common objections I see regarding social media

It can be very difficult finding the right route to successful print sales on social media. This course shows you exactly the right way to take

It can be very difficult finding the right route to successful print sales on social media. This course shows you exactly how I win sales on LinkedIn and Twitter

Time

Social media doesn’t have to take up all your time. We’ve all have busy working lives. There are current customers to keep happy. We’ve got jobs to deliver. There are always unexpected demands upon our time. But you can apply How To Sell Print Using Social Media in only two hours and 50 minutes per week.

Cost

Some “experts” would have you believe that it’s necessary to spend a small fortune on staff and systems if you want to succeed at social media. Everything I cover can be done on free software by people without specialist experience. You don’t have to spend anything.

Technical skills

My IT skills amount to switching the computer off and turning it back on again, if something goes wrong. I have to have a system that works for simple people like me. You don’t need any technical knowledge to succeed at social media.

This is unlike many other social media courses

Why? Other courses tell you how to use the different features of social media. But they don’t tell you why you should use them. I tell you how to use social media. I focus on the strategies that help you get results from your social media activity.

How To Stop Print Buyers Choosing On PriceSo here’s what you learn

The principles of social media
Here's a sample page from the pdf

Here’s a sample page from the pdf

Section 1 – Creating a powerful social media profile
  • Warning: why the right profile is vitally important in social media
  • The 3 key elements to a powerful personal social media profile
  • Plus: exact instructions on how to set up your LinkedIn and Twitter profile (after all, you don’t want your competitors seeing everything you do)
Section 2 – How to find prospects and connect with them successfully
  • The WIIFM technique: the vital question to ask if you want to make successful social media connections
  • How to find ideal customers using LinkedIn and Twitter
  • The two things you MUST do when you connect with someone on social media
Section 3 – How to create powerful engagement with your social media connections
  • 7 types of content to make your prospects engage with you
  • Where to find great content for your audience (it doesn’t take long, and you don’t have to write it yourself)
  • How to post content efficiently (I share content four times every day but some days I don’t log into my social media accounts – it’s all set up beforehand)
Section 4 – How To Convert Social Media Connections Into Warm Sales Prospects
  • 5 ways to maintain a dialogue with your social media connections and create a relationship with them
  • Which are the right prospects to convert? Find out exactly whom you should target
  • 8 conversion strategies to take your social media connections into the real world
Social Media Action Plans (Premium version only)
  • The 5 key goals for successful social media sales
  • A detailed social media activity outline
  • How using a task list can help you with your social media goals

How To Stop Print Buyers Choosing On Price

“Matthew’s social media course has already resulted in three client meetings”

19ad291I wondered if Matthew’s new course was going to provide the value for the cost

But, using Matthew’s specific connection and follow-on techniques, I connected with 20 people with whom I used to do business with. I hadn’t talked to several of these people in a long while or they’d moved on. So these connections open up a new opportunity. Making these connections has already led to three meetings and there’ll be more to come.

The feature I like most about the course is the audio

When I’m busy I can utilise all my time. When I’m in my car there is no down time!

The number one benefit is really understanding how to structure my profile

I thought that was very helpful. Comparing your strategies to traditional profiles was helpful to see. It gave me great ideas as to what I need to do and how I need to change mine.

And then I liked the part about how to gather content, for sharing

Because it can’t all come from me!  So knowing where you go to get information that would be helpful for others to share is very useful.

I would recommend the course, particularly for someone in our industry

There’s not a lot of resources to go to that are specific to print.

The course has been great!

Rosalyn Stewart, The Label Lady, Stewart Label & Print, Inc.

How To Stop Print Buyers Choosing On Price

This course comes with our rock-solid “it’s not for me” money-back guarantee

risk-free-gtdWe think you’re going to be really happy with your purchase.  But it’s just possible that you may read the course and feel that you haven’t learned enough to justify the price.  Or that you feel that it just isn’t for you.

If that’s the case you’ll be able to get your money back.  This pdf-course is covered by the “it’s not for me” guarantee.  If you are not happy with this product simply let us know and we will happily refund your money.  You don’t need to make up an excuse, and you don’t have to return anything. There’s only one condition: please tell us the main reason you weren’t happy with the product, so we have a chance to make it better. So, in the unlikely event that you really don’t feel that this e-book is for you, you’ll get your money back with a smile.  And, by the way, this guarantee lasts 30 days.

How To Stop Print Buyers Choosing On PriceInvest in “How To Sell Print Using Social Media” today

When you purchase “How To Sell Print Using Social Media” today, here’s what you receive:

The full “How To Sell Print Using Social Media” training course – Value $181

Screenshot 7This outlines in detail the exact four-stage system that I use to win profitable clients on social media. You receive four weekly instalments of content in pdf format (plus an extra section and audio MP3 files when you purchase the premium version). Screen shots are included of any set ups you should make in your social media accounts. There are  summaries and complete actions plans at the end of each section.

There’s a lot of information in this course. So it’s fed through to you in five weekly instalments. This helps you focus on one stage at a time, rather than being overwhelmed with everything at once.

When you purchase the premium version of this course you also receive two very valuable extra bonuses:

1)    “Social media action plans” – Value $57

How do you work out exactly how much activity you need to undertake to get the right sales results? By the end of “How To Sell Print Using Social Media” you will have learned a total system for successful selling on social media. You’ll be able to find the right connections, connect and engage with them effectively and turn them into warm sales prospects. But if you don’t carry out enough activity you won’t get the right results. On the other hand, if you carry out too much activity you may be wasting your time and even putting people off engaging with you. This pdf bonus covers social media goal setting in depth. Best of all, you don’t even have to do any hard work yourself: it even includes two complete activity plans that you can use straight away. Naturally there is also an activity plan template that you can download and modify to create your own personal plan if that suits you better.

2)    Audio recording of entire course (MP3 format) – Value $87

ear budIf reading is not for you then these MP3s will allow you to study the course in a way that you prefer. If you have a hectic schedule, the recorded version will also allow you to study the course while driving or travelling. You’ll hear Matthew himself reads the entire course. That means you won’t suffer a flat monotone delivery. It is something that you will want to listen to.

Invest in your success selling print using social media

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How long have you been trying to have worthwhile conversations with prospects?

It isn’t going to suddenly become easier to speak with buyers. Gatekeepers and voicemails aren’t suddenly going to disappear.

If you want to be able to speak with new prospects, new sales strategies are essential.

You have a choice

You can invest in “How To Sell Print Using Social Media”. Or you can carry on the relentless battle with voicemails and gatekeepers. Meanwhile, many of your competitors will be making profitable sales using social media.

Invest in “How To Sell Print Using Social Media” today

Remember, you are backed by our rock-solid “it’s not for me” money-back guarantee.

Invest now

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Discover a new route to profitable printing sales with "How To Sell Print Using Social Media". Click on the image to find out the offers available.

I was really impressed by your social media strategy
Without your information, I would have never understood the power of LinkedIn and social media in general.

Jari Kunnas, Xerox Productions Systems Group

"Did I really have the desire or time to be actively involved in Social Media from a work perspective?"

I now have a plan for what I can achieve through the use LinkedIn and Twitter. Crucially I also now have some practical knowledge and skills to help me achieve this.

The thing I valued most about the training was learning about Twitter
I was not at all confident about using Twitter, so it was great to cover how to use that.

There were other useful learnings as well
I liked use of tactics to schedule social media releases so that you can avoid being constantly sidetracked but can then devote attention to social media in a more time controlled manner.

I also found it valuable learning how to set up profile information with appropriate content. And I have some great general social media for business guidelines.

I would recommend this training
The course was a great reference for how it is possible to use Social Media in a work environment and provided some practical tips to get started.

Kyle Jardine, Northern Ireland Manager, British Printing Industries Federation

I have gained an increased response rate of over 50% to my invitations to connect on LinkedIn
This course has allowed me to put order into my Social Media activity. It has given me a better understanding of tools like Buffer, and some features of LinkedIn that I didn’t know.

The biggest specific result I have gained is increased response rate of over 50% to my invitations to connect on LinkedIn, thanks to the templates that come with the course.

The audio is a good complement to the course
It improves concentration on assimilating the content. I've also liked a lot the activity plans.

I would recommend this course
It is a general introduction to good working routines in Linkedin and Twitter.

David Carnero, Cevagraf S.C.C.L

“My experience with social media was that it had been a total waste of time”
I started using social media back in 2007 thinking it would help my business. After a year of no results, I threw in the towel. I already had a packed schedule. Why did I want to add more useless work to my day by fooling around with social media? That’s as far as it’s ever gotten.
Until I read Matthew’s new course on Social Media
Immediately, I saw that Matthew’s approach was focused on the bottom line (generating more sales leads). He showed me exactly how to avoid getting distracted by all the noise of social media. Also, it was very obvious that he walks his walk with social media. This book is a how-to manual pulled directly out of Matthew’s very successful experience with social media.
He shows you exactly how to set up your profile, and all the many other steps necessary to become a content marketing champ on both Twitter and LinkedIn. Each page is filled with practical information you can use to go from complete beginner to power user in a relatively short amount of time.
My Favorite Section Is the Bonus Section
Be sure not to miss the bonus section. This is where Matthew really lays it out. He goes into exacting detail about how to manage all of the many social media tasks that are necessary to actually accomplish anything on social media. This is what was missing for me when I tried social media years ago. Matthew has not only shown me what to do, but has shown me how to do it, and how long it will take. This is useful information I can act on.
If you want to finally start taking profitable action in the area of social media, I highly recommend this very detailed and practical course.
Todd Smith, Todd Smith LLC, California

Matthew has produced an excellent course
There are many people offering their guidance as to how to sell using Social Media, but I chose Matthew’s course as he had already been very helpful with his regular blogs and updates on LinkedIn. Although I have worked in the Print Industry for many years.

The road to achieving sales through Social Media especially Twitter, felt like a very long and tricky one
So I jumped at the opportunity to learn from someone who was already doing this well.

The course goes into great depth as to how you can get the best out of Social Media, and have been implementing suggestions by Matthew along the way. This includes setting up a scheduling tool, so that my updates on both Twitter and LinkedIn are timed to go out at the highest level of interest, which in turn was obtained by using another tool which analyses this for you.

Content Marketing and how to find it was really important to me, and was offered 7 different types that I could share with my network which was great!

I love the fact that the Action Plan structure is also offered
It shows to how to build the time to fit working on Social Media into your day, which I will implement in the New Year.

I have found that being able to follow both clients and prospects on both LI and Twitter with the aid of creating specific lists, has assisted me with finding out easily in ‘real time’ what is happening in their worlds, which in turn enables me to tailor the information that I then send to them and others in their industry. It also means that I can speak with confidence when discussing their requirements, as I have better understanding of what they are doing.

All in all, Matthew has produced an excellent course with which you can not only raise your profile, learn more about the companies that you are targeting, but also become recognised as someone who is useful to know too! Thanks Matthew.

Carole Arrantash, Consultant With A Creative Edge