Seven places you should use case studies
Many companies waste their case studies
They put a lot of effort and resource into creating great case studies but not enough people see them. That’s because they are not sharing them enough. Here’s a checklist of where you should be sharing case studies:
As specific pages on your website
Case studies are worth their own page on your website. I recommend one per case study. They can work as highly effective landing pages. This means you can direct highly targeted social media posts (see below) to very specific and relevant content.
As headlines on your website
Impressive results from a case study can be really eye catching. Make sure you turn them into snappy headlines which feature frequently throughout the site. These can be in side columns, box-outs and at the bottom of pages. Naturally, they should all feature a click through to the full case study.
In sales letters
Case studies can make very effective sales letters, whether these are e-mails or, better still, in print. You don’t have to add a lot: the case study is good enough content on its own.
In your company brochure
Treat case studies in your brochure as you would on your website: have headlines throughout the brochure encouraging people to turn to the case study. You could also create a brochure that just contains case studies.
As e-books
A case study, or a series of case studies, can make a compelling e-book. This can stand in its own right, or you can use it as a lead generator for your e-mail list.
Through social media
Case study headlines are a fantastic way to generate traffic to your website. Better still, they are evergreen content.
In your presentations
Should you be making a presentation to a client, make sure you reference your case studies. You can also bring along printed copies as a leave behind after a physical meeting, or to be posted before or after an online meeting.
Audit your marketing and sales material
Do your share your case studies enough? Use this article as a checklist. And if you have any questions on how to implement any of the strategies above, just let me know.
Send me your case study for comment
I’m happy to give you honest feedback. And, by the way, I write case studies. And sales letters, social media, e-books and headlines to help you share them.
Good case studies need to be combined with an excellent sales message
Find out how to write a compelling sales message in my book How To Stop Print Buyers Choosing On Price
