23 ways to get your sales message out to a prospect
Do you actually talk enough about what your company does?
It’s important to get the message out about how you can help prospects and customers. Most sales people do not do this nearly enough.
The situation is not helped by the fact that many sales people stick within their comfort zones. They continue to use their tried and tested methods, even when they are not getting the results they need from them. Typically sales people work with phone and e-mail, despite the fact that most prospects ignore these channels.
The average prospect requires great communication before they even enter the buying cycle
The chances of you getting their attention when they are ready to buy are slim. By that time, the prospect is already likely to have shortlisted the suppliers they want to talk to. To attract a prospect’s attention these days you have to reach out to them through as many ways as possible. It is only when they become aware of you through a range of different communications that they will start to take notice.
A good sales person will mix up their communication.
Here are 23 places to share your sales message
- On the phone
- During meetings
- In sales letters
- On your business card
- On your e-mail signature
- At networking events
- On your company website homepage
- Throughout company brochures
- In direct mail campaigns
- In e-mail newsletters
- In your LinkedIn profile summary
- On your LinkedIn company page
- Via LinkedIn messaging
- On your LinkedIn status update
- In LinkedIn group posts
- On your Twitter bio
- Through your Tweets
- On your Facebook company page
- On your Facebook profile
- Through your Facebook status updates
- On your WhatsApp summary
- On your Skype summary
- On your vcf card
“Here are 23 places to share your sales message” https://t.co/tbTE8m9B2Q
— Matthew Parker (@PrintChampion) September 5, 2016
Do you use all these channels?
It’s time to start exploring some new ones!
Add your sales tag line to three of these channels this week.
P.S. You can find out more ways to get the best out of your social media activity by downloading the free e-guide below.You’ll also be signed up to “Views from the buyer” where I share tips, stories and resources to do with selling print and social media.