UKvUSA: What happens when your customers have budget cuts
In this episode of UKvUSA, Deborah Corn and Matthew Parker discuss the best way to approach companies when times are tough. Listen to hear: 👉 The stats that show why printing companies who rely on marketing led business should be worried 👉 How to create difference for you company 👉 Different ideas on how to keep in touch with prospects (and, yes, we fight on this one!) Are you suffering from budget cuts at the moment and what are you doing about it? Please add your thoughts to the comments below. Matthew (Scroll down for all the show links and also a transcript)…
UKvUSA: Which print sellers will thrive (and who will struggle)?
In this episode of UKvUSA, Deborah Corn and Matthew Parker discuss the print sales market at the moment, who’s going to thrive and who’s going to struggle, and how the fate of a print business may differ on both sides of the pond. Listen to hear: 👉 Some predictions that might surprise you 👉 Whether we think your company is going to do well or not 👉 How does print management fit into all this (and it’s not how you might think!) Please add your prediction to the comments below. Matthew (Scroll down for all the show links and also a transcript) PS…
UKvUSA: Print Management Services – Hope or Hype?
In this episode of UKvUSA, Deborah Corn and Matthew Parker debate print management companies. Listen to hear us discuss: 👉 Do buyers need print management services as much as they think they do? (And what are the alternatives) 👉 What can “cost savings” really look like 👉 What does print management mean for the supply chain? At the end, Matthew comes out with a very controversial view – and Deborah is forced to agree 😏 What views do you have on print management? Matthew (Scroll down for all the show links and also a transcript) PS If you liked what I had to…
UKvUSA: What print customers want
In this episode of UKvUSA, Deborah Corn and Matthew Parker debate what print customers are looking for in 2025 and end up presenting two very different views! It was nice to get into a fight again! Listen to hear us discuss: 👉 6 different ideas on what print customers are looking for 👉 Who is right and who is wrong! 👉 Which is the right way to educate a customer – I’m sure printing companies will agree with Deborah but I don’t What advice do you have for buyers in 2025? Matthew (Scroll down for all the show links and also a transcript)…
How do you create the momentum for successful print sales? Five easy ways to achieve this
Keep setting small targets Create a first step for every day. Mix up your activities but start every day with an easy task. It is a great way to start momentum. Chunk down Do you have a bigger target? Winning the big client or creating a revenue target can seem overwhelming. So break the process down. You may not win the big client today, but you can create LinkedIn connections with three people at the organisation or prepare a series of mail pieces to send to the prospect. You won’t achieve your monthly target tomorrow, but you can make a…
Why the first step is so important in print sales (and 3 useful first steps)
How do you overcome sales paralysis? I recently asked my newsletter community what topics they would like me to write about more this year. This was one of the topics that came up. It is an important topic. I see many people in the printing industry who are scared of how to approach sales. No-one has told them what to do. They are not sure where to start. The issue is that sales is made too complex for many people. It can make getting into the rhythm of the sales day difficult. It can make or break your sales day….
UKvUSA: Don’t Use These 10 Words in the Print Industry in 2025
In this episode of UKvUSA, Deborah Corn and Matthew Parker discuss overused, outdated, or misleading terms in the print industry that should be retired in 2025, why these terms no longer serve the print industry effectively. Listen to hear us discuss: 👉 Banning wide format 👉 Why digital is wrong 👉 And why companies should stop being sustainable What phrases would you ban in 2025? Matthew (Scroll down for all the show links and also a transcript) PS If you liked what I had to say, make sure you sign up below for regular updates from me Get your free copy of “10 Common…
UKvUSA: 5 Tips to Survive in Printing in 2025
It’s time to look forward to 2025. In this episode of #UKvUSA, Matthew and Deborah share some of the key trends that they believe will be important for succeeding in the coming year. Listen to hear us discuss: 👉 Staying relevant to younger generations (Yes! It can be done) 👉 Trust and authenticity – it is more important than ever 👉 Simple sales strategies that anyone can do 👉 Preparing for environmental challenges that will be ever higher on the priorities of your customers 👉 Navigating 2025 price increases effectively with customers and not just trying to swallow them through…
UKvUSA: How to assess your 2024 success
Here’s the latest episode of UKvUSA Deborah and I discuss ways to measure success in 2024. 👉 You may not have set yourself targets at the beginning of the year but you should still measure progress! 👉 Are you measuring everything on our list? 👉 How did you stack up? We’d love to hear how you got on in 2024. Matthew (Scroll down for all the show links and also a transcript) PS If you liked what I had to say, make sure you sign up below for regular updates from me Get your free copy of “10 Common Print…
Sales people are made not born
Traditional thinking has it the other way round Many people believe that you cannot make a sales person. That someone is either born with selling skills or not. I completely disagree. I have seen mild mannered customer service reps become sales people. I have seen press minders, news anchors and apprentices all become successful at selling. Equally, I have seen those who apparently have all the right skills struggle to sell successfully. So how do you make sales people It comes down to two factors. Firstly, they have to know that others have confidence and belief in them. This gives…