I am a qualified archaeologist!
Matthew Parker: print industry consultant and trainer
My name is Matthew Parker and I am the founding director of Profitable Print Relationships. I actually trained in archaeology. After this, moving to the print industry seemed a natural step!
I have had over twenty years’ experience in the print sector
Amongst other roles, I headed up print purchasing at Future Publishing, one of the UK’s leading consumer magazine publishers. At Future, I achieved significant reductions on a multi-million pound spend every year.
But I haven’t just worked at the big companies
I have worked as a print specialist at many different companies of all sizes and from many market sectors. I have worked in agency and marketing environments. I have worked at tiny publishing companies. So I have experience of the variety of company cultures. And I know what they are looking for from their print suppliers.
I also have experience of working on projects in sectors other than print. This means that I have great experience of how the best supplier relationships work in other industries.
Why did I found Profitable Print Relationships?
I founded Profitable Print Relationships because I’ve seen so many printers struggling. Selling print becomes harder and harder every year. But it is much easier if you understand what goes on in the buyer’s mind. And I can give you that understanding.
I can tell you exactly how print companies could have made better relationships when they worked with me. And I can show you how they could have received more work and achieved higher profits.
This is the sort of thing I like to get up to when I’m not on a print project!
I also passionately believe that the print industry is a great industry
I want to do what I can to help it stay great. I have had a huge sense of achievement from working in the industry over the years. And I’ve really enjoyed working with some good people.
I still love working with print people every day.
If you have a print question I’d love to talk to you
Please contact me, connect with me on LinkedIn or follow me on Twitter. And make sure you sign up for the newsletter and free copy of “Ten Common Print Selling Errors and What To Do About Them”.
I also speak regularly at industry events. Print & Procurement also helps a number of print industry associations and companies with their training programmes. If you are into print you’ll probably see me around!
I’m not always thinking about print
I’m a keen mountain trekker too. I love music and enjoy cooking for my family. And I’ve even written a novel!
All the best
Matthew Parker
P.S. Make sure you sign up to our regular newsletter that will give you tip and information that will improve your print sales skills. We’ll also give you a pdf report “Ten CommonPrint Selling Errors and What To Do About Them” absolutely free (valued at £25/$39).
