Here’s what makes Matthew a unique resource to the printing industry
I have spent most of my life buying print. Over my career I have received sales approaches from over 1,400 printing companies. So I know what works and what doesn’t. Everything I teaches comes from my unique view as a commercial buyer of print. I tell you what it’s like to be on the other side of your sales and marketing approaches.
I am also a qualified archaeologist!
I actually trained in archaeology. After this, moving to the print industry seemed a natural step! Amongst a large number of other buying roles, I headed up print purchasing at Future Publishing, one of the UK’s leading consumer magazine publishers. But I haven’t just worked at the big companies. I have worked as a print specialist at many different companies of all sizes and from many market sectors. I have worked in agency and marketing environments. I have worked at tiny publishing companies. I still speak to buyers regularly. So I have experience of the variety of company cultures. And I know what they are looking for from their print suppliers.
I also have experience of working on projects in sectors other than print. This means that I have great experience of how the best supplier relationships work in other industries.
Why did I found Profitable Print Relationships?
I founded Profitable Print Relationships because I’ve seen so many printers struggling. Selling print becomes harder and harder every year. But it is much easier if you understand what goes on in the buyer’s mind. And I can give you that understanding.
I can tell you exactly how print companies can make better relationships with their prospects and customers. And I can show you how you can win more work and achieve higher profits.
I also passionately believe that print is more relevant than ever in today’s world
We are part of a great industry. Companies like Amazon, Google, Facebook and LinkedIn all use print as part of their marketing strategy. I can help you explain to your customers why they should be using print.
I still love working with people from the printing industry every day.
I’d love to talk to you
Please contact me to find out how I might be able to help you, or simply to ask some print questions! And do have a look at my training workshops and my online training resources. Also, please connect with me on LinkedIn or follow me on Twitter. And make sure you sign up for the newsletter and free copy of “Ten Common Print Selling Errors and What To Do About Them”.
To your success!