3 key mistakes that lead to a lack of sales from social media
Does social media really work in the print industry? I am frequently told by print sales people that they have tried social media but that it doesn’t get them results. Often, when I look at what they are doing, I find that they could make some simple changes. If they made these changes there will be a big difference in their success at social media. Interestingly, I also find that most people are making the same mistakes on social media.
#UKvUSA: What printshop investments attract new customers?
Two continents: US and UK. Two different buying backgrounds: procurement and agency. Two alternative ways of looking at things. I’m delighted to have teamed up with Deborah Corn from PrintMediaCentr to bring two extremely different views to some important print questions. So welcom e to Print Buying: #UKvUSA where Deborah and I share information about our experiences from both sides of the pond.
Are you losing clients? Here’s how creating sticky customers can help
The pdf is the curse of the print industry This may seem like a strange thing to say. After all, the pdf has made it easy for clients to create artwork and send us jobs. It has made proofing a cheaper and more efficient process. It has made the lengthy and complicated artworking a thing of the past. But it has also led to a transactional job culture. It is now much easier for a customer to change supplier simply by sending a pdf to a different e-mail address. The pdf has made it much easier for clients to buy…
UKvUSA: Should printers talk about ROI?
Two continents: US and UK. Two different buying backgrounds: procurement and agency. Two alternative ways of looking at things. I’m delighted to have teamed up with Deborah Corn from PrintMediaCentr to bring two extremely different views to some important print questions. So welcom e to Print Buying: #UKvUSA where Deborah and I share information about our experiences from both sides of the pond.
Which types of company are the best to call when looking to pitch printing services?
I was asked this question recently by one of my contacts. It’s a great question. It’s also most easily answered with another question.
How becoming an event manager can improve print sales
Have you ever run an event for your customers? Events can be a great way to get prospects and customers to spend time with you. The more time they spend with you, the more they learn about how you can help them. And the more you are likely to make a sale or an upsell. But there can be a big problem with events as well.
Useful LinkedIn Prospecting Advice
Here’s a useful infographic on LinkedIn prospecting activity:
#UKvUSA: Why aren’t print buyers reading your blogs?
Two continents: US and UK. Two different buying backgrounds: procurement and agency. Two alternative ways of looking at things. I’m delighted to have teamed up with Deborah Corn from PrintMediaCentr to bring two extremely different views to some important print questions. So welcome to Print Buying: #UKvUSA where Deborah and I share information about our experiences from both sides of the pond. At the end of this post I have linked to Deborah’s answer to the same question. We wrote our answers (each limited to 500 words) without any idea of what the other was writing. As Deborah says: “Maybe…
Here’s how one printing company convinced me to place a large contract with them
I’ve shared a lot of sales messages from printing companies recently. They have all had one thing in common: they have encouraged me to buy print on price. I’ve received a lot of feedback from these posts. They seem to have touched a nerve with the print sales community. However, I’ve also been issued a challenge by a number of people. Give an example of a good sales e-mail To be honest, this has proved challenging! I haven’t received that many good sales e-mails. However, there is one sales message that has stuck in my mind. A few years ago…
#UKvUSA: 3 critical buying tasks to kick-off 2015
Two continents: US and UK. Two different buying backgrounds: procurement and agency. Two alternative ways of looking at things. I’m delighted to have teamed up with Deborah Corn from PrintMediaCentr to bring two extremely different views to some important print questions. So welcome to Print Buying: #UKvUSA where Deborah and I share information about our experiences from both sides of the pond. At the end of this post I have linked to Deborah’s answer to the same question. We wrote our answers (each limited to 500 words) without any idea of what the other was writing. As Deborah says: “Maybe…
