How algorithms disadvantage print
Algorithms are biased Most are focused on giving you more of what they think you want to or should see. If you have a favourite team, the algorithm will always tell you more about that team. And it will hide information about other teams. That sounds great in theory, but it prevents us receiving a balanced view of life. So what’s this got to do with print? Whilst the algorithm might help us focus more on our preferred hobbies, it is less helpful in business. If I am a marketer and I see some interesting articles on digital marketing, the…
Experiential marketing changes the conversation print must have with marketing
It’s no longer all about print vs or print plus email/adwords Intelligent marketing is beginning to move away from bombarding us all with endless e-mails and adwords. The cost of online keyword advertising has risen sharply. And audiences are becoming tired of all the endless noise that this creates. In a recent episode of his Marketing Companion podcast, Mark Schaefer covers the Six Pillars Of Our Marketing future. One of the pillars he discusses is the rise of experiential marketing. According to Forbes, 77% of marketers are already using it. What is experiential marketing? Experiential Marketing is all about creating…
UKvUSA: Prospecting Print and New Business in 2024
Want to win new business in 2024? Matthew Parker and Deborah Corn are here to help! 👉 A reminder of how UKvUSA started 👉 2 tips from Matthew and 2 tips from Deborah 👉 Plus the power of mystery shopping There’s even a point where we agree! How do you plan to win sales in 2024? (Scroll down for all the show links and also a transcript) PS If you liked what I had to say, make sure you sign up below for regular updates from me Get your free copy of “10 Common Print Selling Errors And What To Do About Them’…
Single use will become a hot topic – what does it mean for print?
We have all seen the images of an ocean inundated by plastic The images are horrific. Governments are responding. And one of the major movements has been to target single-use plastic. In many areas, the majority of single-use plastic is banned. However, plastic is only the start. The discussions around single use items are set to increase. Single-use print will also be on the radar. People will start to question the use of items such as paper wrap, wrapping paper, flyers and door-drops and even direct mail. Claiming that paper is recyclable is no longer enough Paper has an excellent…
What does carbon measurement mean for the printing industry in 2024?
Carbon footprint is becoming more important than price This is what some major buyers of print for well-known organisations and brands have told me. Their directive is that reducing carbon is so important that their organisations are prepared to spend more to achieve this. Not everyone is thinking this way yet, but the trend is spreading. And it is not just big brands that are looking at this: many smaller companies are investing in reducing their carbon footprint. Printing companies have to reduce their carbon output If you want to be a supplier to these sorts of companies, it is…
5 trends that will affect the printing industry in 2024
How far can you see into the future? I listened to a podcast recently where the presenter said that they used to be happy predicting five-year trends. However, now they struggle with more than six months. I felt it important to share some of the issues that I think printing companies should be thinking about at the start of the year. Will they be the same ones as I recommend at the end of the year? We will have to wait and see! Carbon measurement This is going to become even more important in 2024. Not only is this the…
What do you want to achieve next year?
It’s that time of year again! Yes, it’s when many people start focussing on setting budgets and targets for next year. Most targets centre around figures. But it is good to look at the wider picture as well. Here are some other areas where it is worth thinking about targets: These areas may not be figure-based, but they are all essential parts of creating a good company that achieves its targets. Here’s a guide to creating realistic sales targets Check out “How To Succeed At Print Sales”. You learn all the elements of a successful sales target and the powerful…
#UKvUSA: 4 Things for Printers’ 2024 Radar
What should you be thinking about in 2024? Matthew Parker and Deborah Corn share their thoughts 👉 2 issues from Matthew and 2 issues from Deborah 👉 We don’t always agree! 👉 But we do both wish you a successful year ahead… What will you be thinking about in 2024? PS If you liked what I had to say, make sure you sign up below for regular updates from me Get your free copy of “10 Common Print Selling Errors And What To Do About Them’ (worth £19/$29) right now * indicates required First Name * Last Name * Email Address *…
Here’s a 7-point checklist to make your end of the year easier
It’s about to get busy We are approaching the busiest time of the year for many print companies. It is easy for this period to descend into chaos. That’s why it is good to plan for it now. Here are seven easy action points to lessen the chaos 1. E-mail your customers and remind them that it’s a busy time of year and that they need to be organised 2. Offer a bonus for early jobs. This doesn’t have to be a price discount: it can be a box of chocolates or an extra product that is cheap to produce…
This a great time of year for upsells
ABU Lots of sales trainers talk about Always Be Closing. At this time of year Always Be Upselling. What can you offer customers as an extra when they are placing an order? At this time of year it is always good to remind people about: There’s one golden rule to remember Raise your prices for upsells. If they are placing an order on the spur of the moment, customers aren’t price checking. You have a great opportunity to make more profit! Want a step by step guide to upselling? Check out my Easy Upsells guide. It is a simple 8…
