How social media engagement leads to print sales
Do you have any friends you regret losing touch with?
Over the years I’ve had a few friends that I used speak with regularly. But now the friendship is dead. There is just silence between me and them.
It’s all my fault.
I didn’t do enough to keep in touch. If I’d made more of an effort those friendships still might be alive today.
It’s the same with social media. If you don’t make the effort, the relationship with your connections will fade away.
With both friendships and social media it’s vital to stay engaged
It’s important to stay in touch with friends and social media connections
People who make the effort to stay in touch on social media are the ones who create valuable relationships. They are the ones who will be in control of their sales pipeline. They will achieve what they want from their social media activity.
Those who connect and forget will struggle to achieve much on social media, no matter how much time they spend prospecting. They will have connections but they won’t have relationships.
Here are three ways that staying in touch will benefit you on social media.
You will create interest
If you stay in touch with your connections and send them information that is valuable they will take more of an interest in you. If you are lucky, they will see you as a valuable source of information. They will actually keep a lookout for your social media activity.
The first aim of your engagement is to become a valuable resource for your contacts. That way, you will stay front of mind for them. You will be the person they go to if they have a question or a problem.
That’s the second benefit of staying in touch on social media.
You will start engagements from your connections
If you post interesting information and encourage discussions you will get a reaction. You will find that people comment on your posts. You will find that they contact you directly.
It’s the start of a two-way conversation. That two-way conversation allows the third benefit to happen.
You will create opportunities for off-line engagement
Remember, what we discovered at the beginning of this course? You will almost certainly have to take relationships away from social media to sell successfully.
Once you have two-way engagement, it becomes much easier to move your social media relationships further forwards. That often leads to sales.
Does your social media profile allow you to achieve this?
My new e-book “Five steps to creating a social media profile that generates business” teaches you how to craft a social media profile that will win you new customers. It includes all the issues that you need to cover in your profile. This isn’t just about social media: it’s about creating the right personal profile and understanding what you want to achieve from this profile.
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P.S. You can find out more about the best ways to gain profitable results from social media by downloading the free e-guide below.You’ll also be signed up to “Views from the buyer” where I share tips, stories and resources to do with selling print and social media.
