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How customer feedback improves print company sales

Do you like free lunches? I have a friend who gets free sandwiches at least once a week.  She also gets drinks and cakes for nothing. Does this sound too good to be true? Actually, my friend is a mystery shopper for a chain of sandwich shops.  She gets free lunches.  And they get feedback on exactly how their shops are operating.

Printers: three more resolutions that will increase your sales in 2012

Do you remember school?  Do you remember getting your reports from your teachers? I remember one teacher who always wrote the same report:  “Could do more”.  It seemed that most people in my class received this report.  But now I realise that it is a great piece of advice to remember.

Printers: three resolutions that will increase your sales in 2012

Are you planning to lose weight this year? Get fitter? Be more healthy? Most of us have set some New Year resolutions recently.

How a picture collage will make 2012 a great year for you

I love reaching summits.  And I love being out in the wilderness.  There is nothing better than  standing on top of a mountain top.  I’m at the highest point.  And the views are pretty good! But sometimes it can be difficult to make time for the mountains.  I have the pressures of running a busy training and consultancy business.  And I want to make sure that I spend quality time with my family. It’s easy for the mountains to be forgotten.  And day to day pressures can make print businesses stop thinking about the bigger picture too.  It’s easy for…

Three ways printing companies encourage print buyers to choose on price

Lower! Cheaper! Prices slashed! Have you seen how many supermarkets always sell on price?  It seems that they think they can only get customers by being cheaper than the competition. The trouble is that now most people choose their supermarket only on these messages.  And that’s bad news for the supermarkets.

Can customer charters reduce your print customer costs by 10%?

Don’t you hate it when an evening out does not turn out the way you thought? My wife and I went out for dinner recently.  We went to a restaurant with an excellent reputation.  We were looking forward to a nice meal before going out to a film. But the restaurant was busy.  We had to wait ages for our food.  And that meant that we had to eat our food in a hurry so as not miss the film.  We were not impressed. If only the restaurant had warned us that there was a long wait for food that…

Why the best negotiators are givers

Would you ever consider negotiating at your local supermarket? Can you imagine putting down your basket of groceries at the checkout and asking for a reduced price? Doesn’t that seem a good way to be politely (or not-so politely) asked to leave the store?

The three essential questions you must ask your print customer – do you use them?

Do you remember the story of Little Red Riding Hood? Do you remember how she thought she was talking to her Granny?  And then found out that she was actually talking to the big bad wolf? If only Little Red Riding Hood had asked a few more questions.  She might have realised that she wasn’t speaking to the sort of person she wanted to know.  She might have stopped herself from being eaten alive!

Three questions you should ask your print supplier (they’re not what you think!)

I love it when people start talking to me.  That’s when I really get to know them. Before I met my wife, I went out on a few dates.  And I wanted to get to know the women I was dating.  I wanted to learn all about them.  I wanted to get them to tell me all about themselves.

Welcome

Welcome to the Profitable Print Relationships blog.  I’ll be posting a new article every two weeks.  And they’ll all be about how to build a stronger relationship with your customer.  Here’s a taster of what we’ve got coming up: How the customer services team can double the results of your salesforce How hide and seek can ruin a negotiation The three questions you must ask your customers (they’re not what you think!) Three ways to make a customer buy on price – in under twenty seconds How the CESMAR system builds stronger print relationships Three ways to stop your print…

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Get free access to your 10 Common Print Selling Errors And What To Do About Them (worth £19/$29) here!

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