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Why the most successful print companies tell their customers what to do – and why this makes them more profitable

Do you ever put together flat pack furniture?  I don’t know about you, but when I first look at all the bits I tend to find it rather scary.  There always seem to be all sorts of odd pieces and I’m not sure where to put them. And then I read the instructions.  And suddenly everything falls into place.  Everything is simple.  But without the instructions I’d be totally lost.

Why I paid 12.5% more than the lowest quote for a recent print job (and was happy to spend the extra)

Many print companies tell me that print buyers only choose on price.  And that print buyers are only interested in the lowest quote.  Everything is about price.  And printers must focus on providing the lowest prices.

How print companies CAN get higher prices – case study 1

Price, price, price! I hear an awful lot of conversations at the moment about print buyers becoming ever more demanding on price. It is certainly a tough market out there.

Praesent Et Urna Turpis

Quisque ligulas ipsum, euismod atras vulputate iltricies etri elit. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nulla nunc dui, tristique in semper vel, congue sed ligula. Nam dolor ligula, faucibus id sodales in, auctor fringilla libero. Pellentesque pellentesque tempor tellus eget hendrerit. Morbi id aliquam ligula. Aliquam id dui sem. Proin rhoncus consequat nisl, eu ornare mauris tincidunt vitae. Vestibulum sodales ante a purus volutpat euismod. Proin sodales quam nec ante sollicitudin lacinia. Ut egestas bibendum tempor. Morbi non nibh sit amet ligula blandit ullamcorper in nec risus. Pellentesque fringilla diam faucibus tortor bibendum…

Donec At Mauris Enims

Quisque ligulas ipsum, euismod atras vulputate iltricies etri elit. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nulla nunc dui, tristique in semper vel, congue sed ligula. Nam dolor ligula, faucibus id sodales in, auctor fringilla libero. Pellentesque pellentesque tempor tellus eget hendrerit. Morbi id aliquam ligula. Aliquam id dui sem. Proin rhoncus consequat nisl, eu ornare mauris tincidunt vitae. Vestibulum sodales ante a purus volutpat euismod. Proin sodales quam nec ante sollicitudin lacinia. Ut egestas bibendum tempor. Morbi non nibh sit amet ligula blandit ullamcorper in nec risus. Pellentesque fringilla diam faucibus tortor bibendum…

Class Aptent Taciti Soci Ad Litora

Quisque ligulas ipsum, euismod atras vulputate iltricies etri elit. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nulla nunc dui, tristique in semper vel, congue sed ligula. Nam dolor ligula, faucibus id sodales in, auctor fringilla libero. Pellentesque pellentesque tempor tellus eget hendrerit. Morbi id aliquam ligula. Aliquam id dui sem. Proin rhoncus consequat nisl, eu ornare mauris tincidunt vitae. Vestibulum sodales ante a purus volutpat euismod. Proin sodales quam nec ante sollicitudin lacinia. Ut egestas bibendum tempor. Morbi non nibh sit amet ligula blandit ullamcorper in nec risus. Pellentesque fringilla diam faucibus tortor bibendum…

Nullam Vitae Nibh Un Odiosters

Quisque ligulas ipsum, euismod atras vulputate iltricies etri elit. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nulla nunc dui, tristique in semper vel, congue sed ligula. Nam dolor ligula, faucibus id sodales in, auctor fringilla libero. Pellentesque pellentesque tempor tellus eget hendrerit. Morbi id aliquam ligula. Aliquam id dui sem. Proin rhoncus consequat nisl, eu ornare mauris tincidunt vitae. Vestibulum sodales ante a purus volutpat euismod. Proin sodales quam nec ante sollicitudin lacinia. Ut egestas bibendum tempor. Morbi non nibh sit amet ligula blandit ullamcorper in nec risus. Pellentesque fringilla diam faucibus tortor bibendum…

Proin Sodales Quam Nec Sollicit

Quisque ligula ipsum, euismod aturesit vulputate a, ultricies et elit. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nulla nunc dui, tristique in semper vel, congue sed ligula. Nam dolor ligula, faucibus id sodales in, auctor fringilla libero. Pellentesque pellentesque tempor tellus eget hendrerit. Morbi id aliquam ligula. Aliquam id dui sem. Proin rhoncus consequat nisl, eu ornare mauris tincidunt vitae. Vestibulum sodales ante a purus volutpat euismod. Proin sodales quam nec ante sollicitudin lacinia. Ut egestas bibendum tempor. Morbi non nibh sit amet ligula blandit ullamcorper in nec risus. Pellentesque fringilla diam faucibus tortor…

Nunc Tincidunt Elit Cursus

Quisque ligula ipsum, euismod a vulputate a, ultricies et elit. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nulla nunc dui, tristique in semper vel, congue sed ligula. Nam dolor ligula, faucibus id sodales in, auctor fringilla libero. Pellentesque pellentesque tempor tellus eget hendrerit. Morbi id aliquam ligula. Aliquam id dui sem. Proin rhoncus consequat nisl, eu ornare mauris tincidunt vitae. Vestibulum sodales ante a purus volutpat euismod. Proin sodales quam nec ante sollicitudin lacinia. Ut egestas bibendum tempor. Morbi non nibh sit amet ligula blandit ullamcorper in nec risus. Pellentesque fringilla diam faucibus tortor…

How type 2 referrals can increase your print sales by 25%

How many people are you connected to on LinkedIn? The answer may not be as straightforward as you think.  I am highly networked on LinkedIn.  I have 1,430 connections.  But what is much more interesting is what is known as my second level network.  This network consists of people to whom my connections are directly connected.  According to LinkedIn I have 335,100 of these connections. That’s 1/3rd of a million people to whom my connections could introduce me.  Suddenly it seems that I could know a lot of people.  And that’s a lot of potential prospects. Naturally, not everyone uses…

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