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I’m beginning to look to the future: are you?

I hope you are safe and well More importantly than anything else, I hope you and your families and loved ones are keeping as safe as possible. The current situation affects us all. My wife and I now know several people who have the Coronavirus, even though we live in an area that supposedly has a low number of cases. I know there is at least one reader of my newsletter who has had the virus and is now, thankfully, recovering. We have all been through tough times in the past few weeks There will be very few of us…

We should communicate with empathy in these times

Most people have worries about coronavirus Right now most of us will have grave concerns that stem from the coronavirus pandemic. What will happen next? Will all our loved ones be safe? How are we going to manage with restricted movement? Will our business survive and how are we going to cope in the medium term? We have a completely new set of challenges to what we were facing a few weeks ago. It is highly disturbing. And, for many people, it is creating high levels of stress. The last thing we need right now is another sales e-mail! I…

Why printing companies should think about the aftermath of coronavirus now (and two action points)

The world seems a grim place right now If you are like me, you probably know people with Coronavirus. And you probably have friends and family who are firmly in the at-risk sector. It can be hard to look forward when we are faced with so much human suffering. In addition, many companies are faced with having to take drastic action to keep their businesses running. There is a huge downturn in business for many printing companies. It can be hard to think about better times. But they will come. We will get through Coronavirus Let us remember that China…

Five steps printing companies should take to survive coronavirus

This was unthinkable a few weeks ago At the beginning of 2020 it was business as normal. Now, just ten weeks into the year, many printing companies are wondering how they are going to survive. Jobs have been cancelled. Work has slowed to a trickle. Their staff are at risk. Desperate times call for action. Most people have not been in this situation before. It is a learning curve for everybody. The one thing no-one can afford to do is carry on with “business as normal”. But that is what has surprised me in conversations with many printing companies. Too…

When is the best time to contact a prospect? Here is the definitive answer

The research is wrong! There have been numerous research studies, advice and opinion published on when is the best time to contact a prospect? And there is one thing that is the same in all the pieces: none of them agree on any time. Some will tell you that it is 11.10am on a Wednesday morning (how did they manage to work out that every prospect is in a talkative and engagable mood at precisely that time?!). Others will say that it’s a Monday afternoon. (By the way, there may be loads of prospects who are ready to take calls…

UKvUSA episode 3: What investments matter to print customers

Many buyers don’t care about your new press! Many printing companies spend a lot of time shouting about the new equipment that they have just invested in. But there are a lot of investments that they make that they don’t talk to clients about enough. Here three investments that really matter to buyers: they may not be what you think! Links Mentioned in this episode: Matthew Parker: https://www.linkedin.com/in/profitableprintrelationships/ Deborah Corn: https://www.linkedin.com/in/deborahcorn/ Print Media Centr: https://printmediacentr.com PS If you liked what I had to say, make sure you sign up below for regular updates from me Get your free copy of…

UKvUSA episode 2: Creating Conversations That Matter to Print Customers

Why is it so hard to have a conversation with a new prospect? Potential customers are becoming better and better at ignoring sales approaches from printing companies. So what is a print sales person to do about it? In episode 2 of our UKvUSA podcast, Deborah Corn and I discuss what printing companies need to do in order to gain the interest of the customer. Listen to learn the one big frustration I have with the printing industry that stops it from winning new business! Please add your thoughts below. Links Mentioned in this episode: Matthew Parker: https://www.linkedin.com/in/profitableprintrelationships/ Deborah Corn:…

UKvUSA episode 1: Will Your Print Business Survive in 2020?

UKvUSA is back! This popular duel between Deborah Corn and I returns in a new format as a podcast. In this first episode we discuss what printing companies need to do in order to survive in the current environment. And there are plenty more challenging debates to come! Please add your thoughts below. Links Mentioned in this episode: Matthew Parker: https://www.linkedin.com/in/profitableprintrelationships/ Deborah Corn: https://www.linkedin.com/in/deborahcorn/ Print Media Centr: https://printmediacentr.com PS If you liked what I had to say, make sure you sign up below for regular updates from me Get your free copy of “10 Common Print Selling Errors And What…

Happy Christmas!

As we approach the end of 2019, I wanted to take a moment to wish all of you in my community a very happy Christmas with those around you and some peace and relaxation. And I hope that 2020 is a good year for everyone! A special thank you to all those that: Are or have been clients Have worked with me on so many exciting projects and events this year Are members of my “Views From The Buyer” newsletter list Have taken the time and trouble to read, comment upon and challenge me on my blogs I am now…

Why print is the perfect partner to LinkedIn

Do you remember everyone who connected with you on LinkedIn? I have over 5,000 connections on LinkedIn. With the best will in the world it is hard to remember every single one! What makes it even harder is that many people reach out with the standard connection message and never engage further. As good as LinkedIn is for forging great business relationships it only works if you do something to stand out from the crowd. Here’s how one connection made sure I would remember her – by using print A few weeks ago I had a request to connect from…

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