Do you like cold calling? If you do like it, you are one of the lucky few who can get the most out of this activity. Most printers that I know are just like me. They will come up with any excuse to try and avoid picking up the phone to someone that they don’t know. I’m not afraid to admit it.
I bought a very useful e-book recently. But it wasn’t just the contents that were useful. I was also impressed by the way that the company cared for me afterwards. I received a number of e-mails. They made sure that I was putting the contents of the book into practice. And that I was benefitting from the results. I was so impressed that I had no problem in writing a glowing testimonial when asked. And I recommended the book to others when it was suggested.
The Olympics are coming to the UK soon! Winning a gold medal is the sports person’s dream. So there is a lot of training going on at the moment. After all, the more training they do the more likely the sports person is to win that gold medal. It makes sense: the more effort you put in the better results you will get.
Did you fear the end of term report at school? I used to hate seeing what my school teachers had written about me! One teacher always used to write “Could do better”. The trouble was that he never told me how I could do better. And I never learned, because I never asked the right questions.
Do you like free lunches? I have a friend who gets free sandwiches at least once a week. She also gets drinks and cakes for nothing. Does this sound too good to be true? Actually, my friend is a mystery shopper for a chain of sandwich shops. She gets free lunches. And they get feedback on exactly how their shops are operating.
Don’t you hate it when an evening out does not turn out the way you thought? My wife and I went out for dinner recently. We went to a restaurant with an excellent reputation. We were looking forward to a nice meal before going out to a film. But the restaurant was busy. We had to wait ages for our food. And that meant that we had to eat our food in a hurry so as not miss the film. We were not impressed. If only the restaurant had warned us that there was a long wait for food that…
Would you ever consider negotiating at your local supermarket? Can you imagine putting down your basket of groceries at the checkout and asking for a reduced price? Doesn’t that seem a good way to be politely (or not-so politely) asked to leave the store?
Do you remember the story of Little Red Riding Hood? Do you remember how she thought she was talking to her Granny? And then found out that she was actually talking to the big bad wolf? If only Little Red Riding Hood had asked a few more questions. She might have realised that she wasn’t speaking to the sort of person she wanted to know. She might have stopped herself from being eaten alive!
I love it when people start talking to me. That’s when I really get to know them. Before I met my wife, I went out on a few dates. And I wanted to get to know the women I was dating. I wanted to learn all about them. I wanted to get them to tell me all about themselves.
Welcome to the Profitable Print Relationships blog. I’ll be posting a new article every two weeks. And they’ll all be about how to build a stronger relationship with your customer. Here’s a taster of what we’ve got coming up: How the customer services team can double the results of your salesforce How hide and seek can ruin a negotiation The three questions you must ask your customers (they’re not what you think!) Three ways to make a customer buy on price – in under twenty seconds How the CESMAR system builds stronger print relationships Three ways to stop your print…