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Printers: how after-sales will improve your revenues by over 10%

I bought a very useful e-book recently.  But it wasn’t just the contents that were useful.  I was also impressed by the way that the company cared for me afterwards.  I received a number of e-mails.  They made sure that I was putting the contents of the book into practice.  And that I was benefitting from the results. I was so impressed that I had no problem in writing a glowing testimonial when asked.  And I recommended the book to others when it was suggested.

Can customer charters reduce your print customer costs by 10%?

Don’t you hate it when an evening out does not turn out the way you thought? My wife and I went out for dinner recently.  We went to a restaurant with an excellent reputation.  We were looking forward to a nice meal before going out to a film. But the restaurant was busy.  We had to wait ages for our food.  And that meant that we had to eat our food in a hurry so as not miss the film.  We were not impressed. If only the restaurant had warned us that there was a long wait for food that…

Welcome

Welcome to the Profitable Print Relationships blog.  I’ll be posting a new article every two weeks.  And they’ll all be about how to build a stronger relationship with your customer.  Here’s a taster of what we’ve got coming up: How the customer services team can double the results of your salesforce How hide and seek can ruin a negotiation The three questions you must ask your customers (they’re not what you think!) Three ways to make a customer buy on price – in under twenty seconds How the CESMAR system builds stronger print relationships Three ways to stop your print…

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