Connect with us
Tel: 0845 652 1572

Get free access to your 10 Common Print Selling Errors And What To Do About Them (worth £19/$29) here!

Click for more details

How print companies CAN get higher prices – case study 1

Price, price, price! I hear an awful lot of conversations at the moment about print buyers becoming ever more demanding on price. It is certainly a tough market out there.

Why the best print sales people think about scaffolding

Do you ever worry that you will get crushed by falling scaffolding? Many people look refuse to walk under scaffolding, just in case.  They make a point of walking round all scaffolding.  But the chances of being pulverised by steel bars is pretty small. Scaffolding installations have to be built according to a strict process.  There’s a set way to build up scaffolding.  The workmen have to carry out set steps in the right order.  It is this process that ensures that they have safe results every time.

Printers: three ways to increase profit margins from your clients by over 12%

Do you find print sales a hard slog? Do you feel that buyers are only interested in the lowest price? Do you feel that there is nothing you can do about this? I have just released The Print Industry Negotiation Handbook.  I did a lot of research work for it.  And I saw a number of situations where buyers did not choose on the lowest price.

Printers: three negotiation skills that will raise your profit margins by over 5%

Do your print sales team negotiate as well as they should do? I remember meeting the director of a printing company.  He had asked me train his print sales team in negotiation.  “Matthew,” he said, “they give way too easily.” The sales team were allowed to negotiate to a certain level.  And the director was fed up of seeing prices booked in at the lowest price.  The print sales team assured him that they had to negotiate this far to win the jobs.  But the director wasn’t so sure. So one day he raised the minimum negotiation level by 5%. …

Download your free copy of 10 Common Print Selling Errors And What To Do About Them (worth £19/$29) right now

Claim your free download here