Lower! Cheaper! Prices slashed! Have you seen how many supermarkets always sell on price? It seems that they think they can only get customers by being cheaper than the competition. The trouble is that now most people choose their supermarket only on these messages. And that’s bad news for the supermarkets.
Would you ever consider negotiating at your local supermarket? Can you imagine putting down your basket of groceries at the checkout and asking for a reduced price? Doesn’t that seem a good way to be politely (or not-so politely) asked to leave the store?
Do you remember the story of Little Red Riding Hood? Do you remember how she thought she was talking to her Granny? And then found out that she was actually talking to the big bad wolf? If only Little Red Riding Hood had asked a few more questions. She might have realised that she wasn’t speaking to the sort of person she wanted to know. She might have stopped herself from being eaten alive!
I love it when people start talking to me. That’s when I really get to know them. Before I met my wife, I went out on a few dates. And I wanted to get to know the women I was dating. I wanted to learn all about them. I wanted to get them to tell me all about themselves.
Welcome to the Profitable Print Relationships blog. I’ll be posting a new article every two weeks. And they’ll all be about how to build a stronger relationship with your customer. Here’s a taster of what we’ve got coming up: How the customer services team can double the results of your salesforce How hide and seek can ruin a negotiation The three questions you must ask your customers (they’re not what you think!) Three ways to make a customer buy on price – in under twenty seconds How the CESMAR system builds stronger print relationships Three ways to stop your print…