UKvUSA: Don’t Use These 10 Words in the Print Industry in 2025
In this episode of UKvUSA, Deborah Corn and Matthew Parker discuss overused, outdated, or misleading terms in the print industry that should be retired in 2025, why these terms no longer serve the print industry effectively. Listen to hear us discuss: 👉 Banning wide format 👉 Why digital is wrong 👉 And why companies should stop being sustainable What phrases would you ban in 2025? Matthew (Scroll down for all the show links and also a transcript) PS If you liked what I had to say, make sure you sign up below for regular updates from me Get your free copy of “10 Common…
UKvUSA: 5 Tips to Survive in Printing in 2025
It’s time to look forward to 2025. In this episode of #UKvUSA, Matthew and Deborah share some of the key trends that they believe will be important for succeeding in the coming year. Listen to hear us discuss: 👉 Staying relevant to younger generations (Yes! It can be done) 👉 Trust and authenticity – it is more important than ever 👉 Simple sales strategies that anyone can do 👉 Preparing for environmental challenges that will be ever higher on the priorities of your customers 👉 Navigating 2025 price increases effectively with customers and not just trying to swallow them through…
UKvUSA: How to assess your 2024 success
Here’s the latest episode of UKvUSA Deborah and I discuss ways to measure success in 2024. 👉 You may not have set yourself targets at the beginning of the year but you should still measure progress! 👉 Are you measuring everything on our list? 👉 How did you stack up? We’d love to hear how you got on in 2024. Matthew (Scroll down for all the show links and also a transcript) PS If you liked what I had to say, make sure you sign up below for regular updates from me Get your free copy of “10 Common Print…
UKvUSA: The Good, Bad and Ugly of Sales Approaches
Here’s the latest episode of UKvUSA Deborah and I share some valuable stories and lessons about the good and the bad of approaches we have had from printing companies over the years. What interesting sales stories do you have that you can share with us? Please comment. Matthew (Scroll down for all the show links and also a transcript) PS If you liked what I had to say, make sure you sign up below for regular updates from me Get your free copy of “10 Common Print Selling Errors And What To Do About Them’ (worth £19/$29) right now * indicates…
UKvUSA: Launching New Products with Customers and Prospects
This was a memorable episode 👉 Matthew Parker and Deborah Corn fight! A lot! 👉 I actually made Deborah speechless!!! Is this a first? 😂 👉 There are two completely different views here. Who is right? See sense and vote UK! (I actually think I may lose this one as many printing companies would prefer to go along with Deborah’s strategies…) Which set of strategies do you prefer? Please comment. Matthew (Scroll down for all the show links and also a transcript) PS If you liked what I had to say, make sure you sign up below for regular updates from…
UKvUSA: Print Sales Strategies for Summer
Want to keep your presses busier over the quiet summer period? Matthew Parker and Deborah Corn are here to help! 👉 Summer happens every year! Let’s plan for it 👉 Ideas for last minute strategies 👉 Engaging with your community 👉 The power of events 👉 Thinking about later in the year as well What are your plans for this summer? (Scroll down for all the show links and also a transcript) PS If you liked what I had to say, make sure you sign up below for regular updates from me Get your free copy of “10 Common Print Selling Errors And…
UKvUSA: How to Get Sticky with Print Customers
In our latest episode, Matthew Parker and Deborah Corn discuss the vital importance of having sticky customers: 👉 What is a sticky customer? 👉 The (big) difference between sticky customers and loyal customers 👉 Ideas from us both on how to create sticky customers Do you have sticky customers? (Scroll down for all the show links and also a transcript) PS If you liked what I had to say, make sure you sign up below for regular updates from me Get your free copy of “10 Common Print Selling Errors And What To Do About Them’ (worth £19/$29) right now * indicates required…
UKvUSA: Prospecting Print and New Business in 2024
Want to win new business in 2024? Matthew Parker and Deborah Corn are here to help! 👉 A reminder of how UKvUSA started 👉 2 tips from Matthew and 2 tips from Deborah 👉 Plus the power of mystery shopping There’s even a point where we agree! How do you plan to win sales in 2024? (Scroll down for all the show links and also a transcript) PS If you liked what I had to say, make sure you sign up below for regular updates from me Get your free copy of “10 Common Print Selling Errors And What To Do About Them’…
#UKvUSA: 4 Things for Printers’ 2024 Radar
What should you be thinking about in 2024? Matthew Parker and Deborah Corn share their thoughts 👉 2 issues from Matthew and 2 issues from Deborah 👉 We don’t always agree! 👉 But we do both wish you a successful year ahead… What will you be thinking about in 2024? PS If you liked what I had to say, make sure you sign up below for regular updates from me Get your free copy of “10 Common Print Selling Errors And What To Do About Them’ (worth £19/$29) right now * indicates required First Name * Last Name * Email Address *…
#UKvUSA: Artisan Print – opportunity or hype?
It’s been a while since Matthew Parker and Deborah Corn have come at a subject from very different angles. So there’s some great debate as we discuss: 👉 What is Artisan print ? 👉 What are the best ways for printing companies to benefit from it? 👉 How much of a full service offering should you promote? 👉 And, most importantly, what is Matthew’s favourite chocolate company?! Do you offer artisan print? PS If you liked what I had to say, make sure you sign up below for regular updates from me Get your free copy of “10 Common Print Selling Errors And…
