
Print Buying #UKvUSA: the environment episode
Is the printing industry really environmentally friendly? In this episode of Print Buying UKvUSA, Matthew Parker and Deborah Corn discuss print’s relationship with the environment, including: 👉 Greenwash in the printing industry 👉 Carbon offsetting: the brutal truth 👉 What practical steps can printing companies take to reduce their carbon footprint How do you measure up environmentally? PS If you liked what I had to say, make sure you sign up below for regular updates from me Get your free copy of “10 Common Print Selling Errors And What To Do About Them’ (worth £19/$29) right now * indicates required First Name…

Print Buying #UKvUSA: 3 Things Printers Should Do Now
In this episode of Print Buying UKvUSA, Matthew Parker and Deborah Corn share our advice on what three things every printing company should be doing at the moment: 👉 Six great pieces of advice 👉 Not all of these may be new – but they are becoming urgent 👉 We get dangerously close to agreeing! What would you add to our suggestions? We would love to hear your thoughts! Please share in the comments below. PS If you liked what I had to say, make sure you sign up below for regular updates from me Get your free copy of “10 Common…

Print Buying #UKvUSA: Looking ahead to 2023
In this episode of Print Buying UKvUSA, Matthew Parker and Deborah Corn think about the coming year: 👉 Matthew’s five predictions for 2023 👉 Deborah’s three missions for the printing industry this year 👉 How does print fit into the current commercial landscape? We would love to hear your predictions for 2023. Please share in the comments below. PS If you liked what I had to say, make sure you sign up below for regular updates from me Get your free copy of “10 Common Print Selling Errors And What To Do About Them’ (worth £19/$29) right now * indicates required First Name…

Print Buying #UKvUSA episode 29: Our recap of 2022
In this episode of Print Buying UKvUSA, Matthew Parker and Deborah Corn discussed their key take-aways from 2022. 👉 What were the big lessons we learned in 2022? 👉 How do you adapt to the contemporary print customer landscape 👉 Advice for print professionals going into the new year 👉 Another sales e-mail review (please never send an e-mail like this!) We would love to hear your takeaways from the past 12 months Please share in the comments below. PS If you liked what I had to say, make sure you sign up below for regular updates from me Get your free copy…

Print Buying #UKvUSA episode 27: Choose One – Efficiency Or Creativity
In this episode of Print Buying UKvUSA, Matthew Parker asked Deborah Corn about which was more important for a printing company: efficiency or creativity? The discussion was based on this quote by Reed Hastings, founder and CEO of Netflix, on the difference between creativity and efficiency: “A way to think about it is, innovation requires variation. And in manufacturing—six sigma, all that stuff—you’re trying to reduce variation. The fundamental manufacturing paradigm is to reduce variation, and the fundamental creative, innovation paradigm is to increase it.” How does one create the right balance between efficiency and creativity? Handy tips for efficient creativity in the…

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