Print Buying #UKvUSA episode 29: Our recap of 2022
In this episode of Print Buying UKvUSA, Matthew Parker and Deborah Corn discussed their key take-aways from 2022. 👉 What were the big lessons we learned in 2022? 👉 How do you adapt to the contemporary print customer landscape 👉 Advice for print professionals going into the new year 👉 Another sales e-mail review (please never send an e-mail like this!) We would love to hear your takeaways from the past 12 months Please share in the comments below. PS If you liked what I had to say, make sure you sign up below for regular updates from me Get your free copy…
Print Buying #UKvUSA episode 27: Choose One – Efficiency Or Creativity
In this episode of Print Buying UKvUSA, Matthew Parker asked Deborah Corn about which was more important for a printing company: efficiency or creativity? The discussion was based on this quote by Reed Hastings, founder and CEO of Netflix, on the difference between creativity and efficiency: “A way to think about it is, innovation requires variation. And in manufacturing—six sigma, all that stuff—you’re trying to reduce variation. The fundamental manufacturing paradigm is to reduce variation, and the fundamental creative, innovation paradigm is to increase it.” How does one create the right balance between efficiency and creativity? Handy tips for efficient creativity in the…
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