How a business card can sell value-added services
I’m always surprised at how few people in the printing industry have good business cards
When I meet people, I’m often told that they don’t have a business card on them. Or I’m given something that looks like it was the lowest level option at Vista Print!
Business cards sell print!
My card has a QR code on it. Not only does it allow people to immediately scan my details into their phones, it also gets many recipients interested on the whole idea of QR codes. It is the ideal chance for an upsell!
I was sent the business card in the illustration. I love the idea of combining foil and fluorescent inks. I think it is bound to inspire a prospect of just what can be achieved with print. It may encourage them to increase their budget and try something new.
A good business card opens doors
Inventive business cards are remembered. These are the companies that are invited to discuss new and exciting projects. But these discussions may not always have the results that are expected. Sometimes the interesting projects prove to be too expensive. But the creative company is awarded the standard print anyway. They are the company that is trusted.
How does your business card inspire the people you meet?
An important feature of a business card is the tag line
This tells prospects what you can achieve for them in just a few words. Find out how to create a powerful message that can be used in a tag line in my book How To Stop Print Buyers Choosing On Price.
