How do you write a good sales letter – 4 tips
A lot of people tell me they struggle to write a good sales letter
It’s hard. How does one grab the prospect’s attention? Here are four handy tips:
Sell a service
A service is easier to differentiate from the competition compared to a product. Services are often valued more highly by buyers and they can be prepared to spend more on them. Also, services are also more difficult to compare than product specifications. It makes online price comparisons a lot harder.
Use a before-after-bridge
It starts by raising a problem that buyers will typically face (the before). Then it immediately switches to how things could look in a better world (the after). Finally, bridge between the two by introducing your product.
Include bullet points
They are easy for readers to read quickly. I make sure my bullet points start by highlighting a problem that is then solved by a feature of the service or product.
Feature results and social proof
Results can come from either research or sharing what you have achieved for your clients. Social proof means showing that other people like or have had good results from your services. This is achieved from testimonials or case studies.
Would you like a template for a sales letter?
“Done For You Sales Scripts” features detailed outlines for three types of sales letter. Remember, the book comes with a cast-iron 30-day money back guarantee.
