How to create content when you hate writing!
I often hear of people taking hours to write a blog
I coach people in content writing and strategies. The big issue that I frequently hear about is how long it takes to create content. The other issue that is often raised is that people struggle to come up with what to write.
If you are faced with these issues, creating your own content is not a good use of time. It also means that the results may not be great anyway. Some people struggle with creating the shortest of social media posts.
So here are four ways to avoid the dreaded creators’ block:
Share other peoples’ content
If you are worried about content creation, don’t create! Use other peoples’ content instead. Nearly everyone is happy for their content to be shared, as long as it is already freely available. Just be sure to credit the original author or company and include a link the original piece.
This is even more powerful if you can write a few lines explaining why you think the piece is worth sharing. Alternatively, share the most important point or your most important takeaway.
Use photos and videos
Take a picture of a job in your factory. Shoot a quick video of a beautiful piece of print. You can also vlog: if you have a quick point to make record a quick video of you speaking about it. It doesn’t have to be beautifully produced!
Crowdsource
Ask your audience for content. Do they have something to share about a particular topic? Ask a question and share the responses. Now everyone else is doing the creation rather than you!
Outsource
If you have important things you want to share, consider using a professional copywriter (I write copy for clients). They can do this quickly and painlessly. A good content producer knows how to create something that will work for all the four main learning styles. They should be able to produce something that is of interest to a wide audience. But it should also subtly promote your services without being too sales-y. Find out how to choose a good content write in my next e-mail on Thursday.
Creating content doesn’t have to be painful
Try one of these strategies today – you may be surprised at how quickly you can produce your next piece of content!
Did you know I offer content services?
I write white papers, blogs, case studies and social media posts. I also read and review content and teach people how to write content. Contact me to find out more.
