Make all your staff sales people
Everyone in your company might know a potential customer
It’s time to encourage them to go and look for new business for you. Here’s a simple 3-stage process:
- Let your staff know you want more business and ask them to find customers
- Tell them the type of customer you want: this is vital so you aren’t inundated with prospects who aren’t the right fit
- Incentivise your staff. Try offering them 10% of the turnover of the first job from a new customer
Here’s the proof that this works
When I worked as a production assistant for a publishing company I was given a small commission if I upsold any client when I was chasing copy. It had never occurred to me to do this. But, as soon as I knew there was a reward, I got to work. I made a substantial extra bonus every month. And that meant the company was winning a lot of extra business.
Try this today
What have you got to lose?
What happens if your staff aren’t sure about what to say to people?
It can be really useful to give them a template or a script. Fortunately, I have done all the hard work for you! My book “Done For You Sales Scripts” includes scripts for over 20 different situations.“ It gives them all the guidance that they need. Find out more here.
