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Matthew Parker featured on Podcasts From The Printerverse
Hear Deborah Corn from PrintMediaCentr and myself in conversation. Here are some of the things we cover:
– why printing companies should not sell print
– why the price, service, quality triangle is no longer relevant
– how to communicate effectively with today’s buyers who are scared of traditional sales channels
– interesting statistics on how prospects behave
– how printing companies create social proof
– key mistakes that printing companies make with their websites and on social media
– the difference between the UK and US print markets
– how much knowledge do buyers really have?
– why you should expect to lose customers every year and what to do about it
Listen to more print industry podcasts here.
