New print opportunities after coronavirus. Case study 1
Let’s be positive: coronavirus has changed many businesses forever
We are used to hearing about all the business suffering as a result of the current pandemic. But we should also remember that many businesses have re-invented themselves and are thriving. And this has created opportunities for print.
Today I want to look at one thriving sector.
The home delivery sector is a fantastic opportunity for print
Many bars, shops and restaurants have had to rapidly adapt and offer home delivery and collection services. Many of these businesses see this as a permanent part of their strategy going forward. People are less likely to want to go out. They have had their eyes opened to new home experiences.
Print can help this sector create higher visibility and grow. Here are some of the products you should be promoting to companies:
- Signage – these companies need to advertise what they are doing to passers by. And they need to manage collection in a responsible, socially distanced way
- Packaging – all these businesses need boxes, cartons, wrapping paper and labels
- Leaflets – every package should contain a leaflet advertising what else customers can buy from them
- Referral and loyalty cards – it is important to encourage customers to stay loyal
- Vehicle wrap – maybe a company will benefit from their own branded vehicle. At the very least, they should invest in magnetic signs for cars so everyone can see what is being delivered
- Workwear – if using their own drivers, companies should invest in branded t-shirts. Customers might like to buy them too
- Doordrops and direct mail – Companies should be using print to spread the word and drive new business
Isn’t this opportunity for small businesses only?
Not at all! In the UK, one brewery sold 15,000 chicken wings in one evening alone from the nineteen locations it has open for collection and delivery at the moment. This strategy is for companies of all sizes and they need your help.
These businesses need to be educated
They do not know how print can help them grow their businesses. It is down to the printing industry to educate them and show them the right strategies. To make the most of this opportunity we have to change the traditional way of selling print. We cannot rely on people ringing up and asking for print: we need to take print to new customers!
How do you make the time to sell this?
The most effective way to start winning new business is to create a 12-week sales project. You can gain new clients with just four hours a week. And you know exactly what you should be doing each week. You learn how to do this with my book “How To Succeed At Print Sales”.
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