New print opportunities after coronavirus. Case study 2
Social distancing guidance will be in place for a long time
Businesses HAVE to put in the right measures. What’s the best way to achieve this? With print of course!
What sectors does this apply to?
- Retail businesses
This will also apply to leisure and events and restaurants in the future
What products can be sold?
- Floor graphics
- Window graphics
- Hand sanitiser stands (just like a point of sale stand)
- Sneeze guard barriers
- Desk barriers
- Branded protective workwear
Here’s why this opportunity is so big
Print company FD Signs went from being a business that had been mothballed during Coronavirus to working 18-hour days. It was asked to produce social distancing floor graphics for the London tube train network. Floor graphics are not a cut price product: at the moment customers should be more interested in whether a supplier has access to the substrates.
You don’t have to target such large organisations. You could start by targetting small chains of accountants or legal companies, as well as shops and shopping centres.
The most effective way to start winning new business is to create a 12-week sales project
You can gain new clients with just four hours a week. And you know exactly what you should be doing each week. You learn how to do this with my book “How To Succeed At Print Sales” – Here’s the link
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