Are you trying to battle against the printing companies who are slashing prices?
It’s tough selling print
Imagine winning work without having to make the conversation all about price
Many printing company owners and sales people need new customers. But there’s a problem. Customers are constantly looking for the lowest price for their print. And other printing companies are always trying to undercut you.
The print market is more competitive than ever
But some companies are selling print at fair prices. They are making a profit. That’s because they have a simple system that helps them create powerful sales messages. These messages show their customers how they benefit from using print and buying from a particular company.
Wouldn’t it be nice to be more than just a commodity supplier?
Wouldn’t it be nice to actually help your customers? To know that you are making a difference to their businesses.
I’m here to guide you
I’m Matthew Parker. I speak to thousands of printing companies regularly. I really do know what it’s like out there. But I used to be a buyer. So I know what customers think when they hear your message.
Hundreds of printing companies have bought my book How To Stop Print Buyers Choosing On Price and attended my training sessions. Companies such as Canon, Xerox, HP and Konica Minolta as well as many leading print industry associations have used me regularly.
“I am getting more quotes so something must have worked”
The cost of Matthew’s masterclass may seem off-putting. However, my sales message I feel has vastly improved.
The part that I found particularly interesting and informative was how to make your sales message have a difference and the benefits of this. My key learning was that potential clients do not want to hear about our machinery or man power – they want to know what we have to offer them.
I would recommend his masterclass as I think it can help sales agents that use a different method not just marketing. It is very informative.”
Laura Wilkinson, Sales Executive, Whitesprint
Announcing the How To Stop Print Buyers Choosing On Price online masterclass
In one day with me you learn the TPD Principle. You understand:
- How to find the right customer
- What drives companies to buy print and how you help them
- Why your customers should buy from you and not the competition, even if you are more expensive
At the end of this session you have a new sales message for your company: one that gains results.
Avoid the struggle to survive
Every day we hear stories of printing companies failing. The normal reason for this is that they couldn’t survive in a price-led environment. They hadn’t found a way to sell print profitably.
Move from commodity seller to trusted advisor
Win customers that love and value you. It is possible when you attend the How To Stop Print Buyers Choosing On Price online masterclass and implement the TPD Principle.
“I was using this information at a client’s facility the very next day after learning it!”
It’s easy to put off the purchase of training, but the title of this one particularly jumped out at me.
I heard many things that inherently all good sales people should know, but can easily be swayed away from. I myself was also a buyer of print in the past. Price is one thing, but almost always not the foremost consideration. Matthew’s message gives specific tips and instructions on how to differentiate your sales approach. Very good for anyone in the graphic arts industry. I know I will go back over the recording more than once.
I loved the section about discovering the customers’ pain points. I was using this information at a client’s facility the very next day after reading it!
I would highly recommend this to all print industry sales people. Matthew Parker speaks from experience as a print buyer and gives a unique perspective to the trap sales people can fall into regarding an over-focus on price. If you want to get out of commodity type, price driven print sales, this is the road map for getting there!
Great job Matthew!
Martin Pugh – Director of Development, Sales & Marketing , Houchen Bindery Ltd.
What is the How To Stop Print Buyers Choosing On Price online masterclass?
This is a one-day live masterclass that takes place on Zoom. There is a UK/Europe time-zone masterclass on Tuesday 9th February and a US time zone workshop on Thursday 11th February.
These masterclasses are strictly limited to six delegates each. By the end of the day, you will have created you own TPD sales message with me. You also understand the process for producing more messages like this.
Who is the masterclass for?
Basically, it is for anyone who is involved in selling print: managing directors, sales managers, sales people and junior account handlers. I have taught this strategy successfully to established sales people and complete beginners.
Here’s what you receive when you enrol on this masterclass
- Full day live masterclass via Zoom
- Limited to six delegates
- All questions answered live
Premium attendees also receive the following bonuses – value £370/$503
- A recording of the masterclass – value £10/$13
- A copy of the How To Stop Print Buyers Choosing On Price Action Plan, with all the documents I use to create messages including my target profile sheet, my interview sheet and a 21-page instruction pdf – value £30/$40
- Six weeks of e-mail support – value £330/$450
Enrol on the How To Stop Print Buyers Choosing On Price online masterclass
| Regular | Regular | Premium |
| Full-day masterclass via Zoom |  |
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| Limited to six delegates | |
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| All questions answered live | |
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| Premium | |||
| A recording of the masterclass - value £10/$13 | |
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| A copy of the How To Stop Print Buyers Choosing On Price Action Plan, with all the documents I use to create messages including my target profile sheet, my interview sheet and a 21-page instruction pdf – value £30/$40 | |
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| Six weeks of e-mail support - value £330/$450 | |
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| £169 exc. VAT | £189 exc. VAT | ||
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You have a choice
You can enrol on the How To Stop Print Buyers Choosing On Price online masterclass. Or you can find that you are still struggling to sell print and having to slash your prices in a few months’ time. Which option will you go for?