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Print Buying #UKvUSA episode 7: Should Salespeople Sell Print?

Is Coronavirus a long-term opportunity for print?

In this episode, incredibly, myself Matthew Parker and Deborah Corn actually agree on quite a lot! But, of course, we end up differing on a fair few issues…

Hear our views on:

  • How Coronavirus is exposing a whole new audience to print
  • How the conversation with prospects has completely changed
  • How some printing companies are getting it totally wrong
  • Productisation
  • Partnerisation
  • Contextualisation
  • The importance of programmes in selling
  • Vertical market thought leadership
  • Empathy

Sounds interesting? Listen now!

PS If you liked what I had to say, make sure you sign up below for regular updates from me

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Download your free copy of 10 Common Print Selling Errors And What To Do About Them (worth £19/$29) right now

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