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Print Buying #UKvUSA episode 7: Should Salespeople Sell Print?
Is Coronavirus a long-term opportunity for print?
In this episode, incredibly, myself Matthew Parker and Deborah Corn actually agree on quite a lot! But, of course, we end up differing on a fair few issues…
Hear our views on:
- How Coronavirus is exposing a whole new audience to print
- How the conversation with prospects has completely changed
- How some printing companies are getting it totally wrong
- Productisation
- Partnerisation
- Contextualisation
- The importance of programmes in selling
- Vertical market thought leadership
- Empathy
Sounds interesting? Listen now!
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