Print industry predictions part: Did I get it all wrong?
I have made my predictions: I could be wrong
E-mail could still be a thriving communication channel. Litho may thrive. Printing companies may be desperate for more press operators. None of us know exactly what will happen one decade from now.
The purpose of these predictions is not to show that I have some sort of unique view into the future. It is to encourage everyone to think further ahead and to prepare for what may be coming.
We can’t foresee it all. Who could have predicted Covid? But there’s a lot going on in the background that we should be aware of. And we should be thinking about how we are going to manage the challenges ahead.
One thing’s for sure
The printing industry will have to adapt to survive if it is to have a future. But the good news is that I believe that the printing industry does have a strong future. Print will remain relevant for many decades to come!
Here’s a list of my predictions
Prediction 1: the death of e-mail
Prediction 2: the death of litho
Prediction 3: the death of press minders
Prediction 4 the rise of carbon balancing and the circular economy
Prediction 5: the rise of e-commerce
Prediction 6: the need for online trust
Prediction 7: print sales strategies remain depressingly similar
Here’s a bonus prediction
I think letterpress will also be thriving. The market for luxury, niche items is growing. There is already a high-street letterpress printer less than 10 miles from me. I see a lot more coming.
Who knows: there may even be a thriving online letterpress production hub? (But that is not one of my predictions!)
Are you ready to prepare your sales for the future?
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