Is your company headed in the right direction?
I see many printing companies all desperately headed in the same direction
- Trying to grow
- Assuming that growth comes from volume
- Cutting prices to build volume
- Getting into price wars with the competition
- Investing in more machinery to try and be more efficient to match the lower prices they are offering
Some people do this very well. They get a kick out of beating their productivity figures again and again. They love improving their workflows. And they make good money out of it.
But many of the people I talk don’t seem to be enjoying this constant battle to produce print so competitively.
There is another way
Maybe it is time to start measuring profit rather than turnover. What would happen if you focussed on producing less print at higher margins?
This isn’t a quick fix. It takes time to find the right customers. To do this successfully also requires a culture change, especially amongst sales staff. Some restructuring will probably be needed. But it can be done.
One of my clients lost a major customer. They re-sized the company to match the reduced business. And they found out they were making much more profit.
Do you want to talk about the direction you are headed in?
I am now available for one of coaching calls. You can use me as a sounding board for company strategy or anything else. Right now, I’m running an introductory offer on these coaching call.
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