Can you really get results from LinkedIn? The warm prospect process
What’s the point of LinkedIn?
I often get asked this question. Lots of people are told to join LinkedIn because everyone says it will help their business. But once they have created their profile, nobody tells them what to do next. How do you achieve results from LinkedIn
So here’s the strategy that I use to achieve results from LinkedIn:
I use LinkedIn to create warm prospects
My activity is based around having a network of people who are ideal clints for me. They are likely to find my products and services interesting. And they see interesting information from me on a regular basis.
That means they are very open to talking to me. And they often approach me asking how we might work together.
I have a simple four-stage process to achieve results from LinkedIn
- Have a great profile that makes me interesting to prospects
- Build my network on LinkedIn
- Engage my network with interesting information that is relevant to them
- Approach relevant prospects and have a 1-2-1 conversation with them, usually away from LinkedIn
So does this really work?
LinkedIn is now my primary new business channel. I don’t do any cold-calling. I don’t e-mail anyone who hasn’t heard from me before.
I’ll be sharing some success stories on winning clients and achieving results from LinkedIn soon.
Find out more about my LinkedIn system
I’m running Creating Successful LinkedIn Relationships: the webinar on Friday 30th October which covers my 4-stage system in much more detail. There’s a full recording if you can’t make the date. And you can enrol for just £25/$32.
Find out more and sign up now
PS – want more in-depth training? Find out more about my LinkedIn coaching programme here
