How to beat cold-calling blues – 5 steps to clients that want to buy your printing services
- Bacon and eggs
- Laurel and Hardy
- Sea and sand
These are all things that go together well.
When it comes to printing, there’s an important pairing that you should consider
Selling print doesn’t have to be all about cold calling
They may not seem such an obvious pairing as, for instance, bacon and eggs. But, in fact, they are natural partners.
Printing companies that use marketing as well as sales will create a relationship earlier in the sales cycle with many prospects. They will also have a better control over the sales cycle. They have a better chance of achieving their sales targets.
Printing companies that do not use marketing and sales combined may struggle to achieve the same results. They certainly won’t be able to form relationships so early on with prospects.
To create a successful marketing campaign, you need five steps
- Create a content marketing strategy
- Create content of interest
- Be in touch with your prospects regularly
- Behave correctly online
- Remember offline activity
Some sales people feel that this is wasted effort.
Surely you need one-to-one contact to get results?
I agree that it is often necessary to have a one to one conversation in order to get the order. But this activity is time consuming. You need the right one to one activity to get the best results.
Cold calling can be a thankless task. It’s hard to get good results from it. However, if you have been carrying marketing activity, you can carry out a different type of call.
It’s time to focus on warm calling
These are calls to prospects that have expressed interest in you from your marketing efforts. They already know about you. They are often ready to take your call. They may even be ready to buy.
The phone is still an essential selling tool for me. However, I no longer make cold calls.
If you want to learn more about marketing you need to take one action
Sign up to my list – you’ll see these marketing strategies in action (and you’ll get my e-book for free as well)
You’ll soon come to realize that marketing and calling is as natural a pairing as bacon and eggs.
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PS Here’s where to sign up to see how I run my marketing:
