Connect with us
Tel: 0845 652 1572
< Back to blog single-use-paper

Single use will become a hot topic – what does it mean for print?

We have all seen the images of an ocean inundated by plastic

The images are horrific. Governments are responding. And one of the major movements has been to target single-use plastic. In many areas, the majority of single-use plastic is banned.

However, plastic is only the start. The discussions around single use items are set to increase. Single-use print will also be on the radar. People will start to question the use of items such as paper wrap, wrapping paper, flyers and door-drops and even direct mail.

Claiming that paper is recyclable is no longer enough

Paper has an excellent ability to be recycled. However, that doesn’t mean that the recycling actually happens. According to the Environmental Protection Agency, in 2022 nearly a third of paper used in the US was not recycled. The amount of waste created by all activities will start to be increasingly questioned.

In environmental terms, recycling should be seen as a last resort. Before then we should be thinking about reducing and re-using. This mindset will become increasingly common.

Forward thinking printing companies should focus on re-usable print

In terms of the work that they do, they should be moving away from single-use products. They should be focusing on items that have a longer life. For instance, this might include re-usable packaging, exhibition stands or photo products.

Claiming that everything we print is ok because it can be recycled will, rightly, start to be challenged.

Creating the right sales message around this can be challenging

Check out How To Stop Print Buyers Choosing On Price where you learn how to create powerful sales messages, no matter what type of print seller you are.

Get your free copy of “10 Common Print Selling Errors And What To Do About Them’ (worth £19/$29) right now

* indicates required

Profitable Print Relationships will use the information you provide on this form to be in touch with you and to provide updates and marketing. Please check the e-mail box to confirm you would like to hear from us:

You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at We will treat your information with respect. For more information about our privacy practices please visit our website. By clicking below, you agree that we may process your information in accordance with these terms.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp’s privacy practices here.

< Back to blog

Download your free copy of 10 Common Print Selling Errors And What To Do About Them (worth £19/$29) right now

Claim your free download here