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The three essential questions you must ask your print customer – do you use them?

Do you remember the story of Little Red Riding Hood? Do you remember how she thought she was talking to her Granny?  And then found out that she was actually talking to the big bad wolf? If only Little Red Riding Hood had asked a few more questions.  She might have realised that she wasn’t speaking to the sort of person she wanted to know.  She might have stopped herself from being eaten alive!

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