
Why the most successful print companies tell their customers what to do – and why this makes them more profitable
Do you ever put together flat pack furniture? I don’t know about you, but when I first look at all the bits I tend to find it rather scary. There always seem to be all sorts of odd pieces and I’m not sure where to put them. And then I read the instructions. And suddenly everything falls into place. Everything is simple. But without the instructions I’d be totally lost.

Can customer charters reduce your print customer costs by 10%?
Don’t you hate it when an evening out does not turn out the way you thought? My wife and I went out for dinner recently. We went to a restaurant with an excellent reputation. We were looking forward to a nice meal before going out to a film. But the restaurant was busy. We had to wait ages for our food. And that meant that we had to eat our food in a hurry so as not miss the film. We were not impressed. If only the restaurant had warned us that there was a long wait for food that…