How printers can make their customers feel special (without it costing the earth)

I want to tell you about a time I felt really special.  I was going to pick up my new car.  And the show room had really gone the extra mile for me. The car was parked specially out at the front by a red carpet.  There was someone giving the car a final polish.  There were flowers on the back seat for my wife and a teddy bear on the dashboard for my daughter.  The salesman had set aside an hour to guide me through all the controls.  It made me feel that I couldn’t have picked a better…