Do you like going to concerts? I love live music. But there is so much more to a good concert than the event itself. I love the build-up of anticipation in the days before I go to see a band. Then the big day arrives and I enjoy a great evening’s music. But it doesn’t end there. I enjoy thinking back about the event. And I’ll talk about the concert with friends as well.
How to use case studies to create compelling print sales pitches (why your customers will find it hard to say no to your multi-channel offerings)
Do you like watching detective shows? Or reading crime novels? It is fascinating how the detective puts together clue after clue. And at the end they have the proof that catches the criminal.
Do you like cold calling? If you do like it, you are one of the lucky few who can get the most out of this activity. Most printers that I know are just like me. They will come up with any excuse to try and avoid picking up the phone to someone that they don’t know. I’m not afraid to admit it.
I have suddenly saved myself an hour a week. I discovered a new short cut recently on the route to one of my clients. I never knew it existed before. And now it’s a great feeling that I’m saving lots of time. Print companies also have the opportunity to improve results easily. The easiest way to this is to consider how your sales resource is used. You may think you are using your sales resource efficiently. But I have one thing I want you to do.
I bought a very useful e-book recently. But it wasn’t just the contents that were useful. I was also impressed by the way that the company cared for me afterwards. I received a number of e-mails. They made sure that I was putting the contents of the book into practice. And that I was benefitting from the results. I was so impressed that I had no problem in writing a glowing testimonial when asked. And I recommended the book to others when it was suggested.
Did you fear the end of term report at school? I used to hate seeing what my school teachers had written about me! One teacher always used to write “Could do better”. The trouble was that he never told me how I could do better. And I never learned, because I never asked the right questions.