Recently, I was really disappointed and frustrated. I had taken my wife out for a special meal. We had chosen a restaurant that was supposed to be excellent. But it failed to live up to its reputation. We ended up sending back the main course not once, but twice. The waiting staff seemed hurried and uncaring. We left unhappy, even though we were not charged for our main courses. The next day I sent an e-mail of complaint to the restaurant. As a result of that e-mail they converted me from an unhappy client to a loyal and regular customer….
I recently made a prediction to my newsletter list. I said that 20% of print companies would no longer exist by the end of 2013. I said that one in five print companies would go bust this year. This is a horrible prediction for me to make. I love the print industry. I hate seeing so many good companies go under. Nevertheless, I see 2013 as the final year for many traditional print companies.
I have suddenly saved myself an hour a week. I discovered a new short cut recently on the route to one of my clients. I never knew it existed before. And now it’s a great feeling that I’m saving lots of time. Print companies also have the opportunity to improve results easily. The easiest way to this is to consider how your sales resource is used. You may think you are using your sales resource efficiently. But I have one thing I want you to do.
I bought a very useful e-book recently. But it wasn’t just the contents that were useful. I was also impressed by the way that the company cared for me afterwards. I received a number of e-mails. They made sure that I was putting the contents of the book into practice. And that I was benefitting from the results. I was so impressed that I had no problem in writing a glowing testimonial when asked. And I recommended the book to others when it was suggested.