The extra mile – how printers who make an error can keep customers happy

I remember the first print job that I placed when started my company.  The first client is always an important client.  I was desperate to please them. So imagine my dismay when I received a phone call asking where the job was. Things got worse.  The printer had not chased up for proof approval.  So the job hadn’t hit the presses yet.  The paper hadn’t even been ordered.