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Printing-sales-techniques

Printers: three ways to increase profit margins from your clients by over 12%

Do you find print sales a hard slog? Do you feel that buyers are only interested in the lowest price? Do you feel that there is nothing you can do about this? When I wrote “How to Make Print More Profitable: The Print Industry Negotiation Handbook” I did a lot of research work for it.  And I saw a number of situations where buyers did not choose on the lowest price.

Printers: how after-sales will improve your revenues by over 10%

I bought a very useful e-book recently.  But it wasn’t just the contents that were useful.  I was also impressed by the way that the company cared for me afterwards.  I received a number of e-mails.  They made sure that I was putting the contents of the book into practice.  And that I was benefitting from the results. I was so impressed that I had no problem in writing a glowing testimonial when asked.  And I recommended the book to others when it was suggested.

Printers: the three questions that will raise your quote conversion rates by over 10%

The Olympics are coming to the UK soon! Winning a gold medal is the sports person’s dream.  So there is a lot of training going on at the moment.  After all, the more training they do the more likely the sports person is to win that gold medal.  It makes sense:  the more effort you put in the better results you will get.

The three feedback questions printers must ask their customers – do YOU use them?

Did you fear the end of term report at school?  I used to hate seeing what my school teachers had written about me! One teacher always used to write “Could do better”.  The trouble was that he never told me how I could do better.  And I never learned, because I never asked the right questions.

Printers: three resolutions that will increase your sales in 2012

Are you planning to lose weight this year? Get fitter? Be more healthy? Most of us have set some New Year resolutions recently.

Can customer charters reduce your print customer costs by 10%?

Don’t you hate it when an evening out does not turn out the way you thought? My wife and I went out for dinner recently.  We went to a restaurant with an excellent reputation.  We were looking forward to a nice meal before going out to a film. But the restaurant was busy.  We had to wait ages for our food.  And that meant that we had to eat our food in a hurry so as not miss the film.  We were not impressed. If only the restaurant had warned us that there was a long wait for food that…

The three essential questions you must ask your print customer – do you use them?

Do you remember the story of Little Red Riding Hood? Do you remember how she thought she was talking to her Granny?  And then found out that she was actually talking to the big bad wolf? If only Little Red Riding Hood had asked a few more questions.  She might have realised that she wasn’t speaking to the sort of person she wanted to know.  She might have stopped herself from being eaten alive!

Three questions you should ask your print supplier (they’re not what you think!)

I love it when people start talking to me.  That’s when I really get to know them. Before I met my wife, I went out on a few dates.  And I wanted to get to know the women I was dating.  I wanted to learn all about them.  I wanted to get them to tell me all about themselves.

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