Why I paid 12.5% more than the lowest quote for a recent print job (and was happy to spend the extra)
Many print companies tell me that print buyers only choose on price. And that print buyers are only interested in the lowest quote. Everything is about price. And printers must focus on providing the lowest prices.
The Olympics are coming to the UK soon! Winning a gold medal is the sports person’s dream. So there is a lot of training going on at the moment. After all, the more training they do the more likely the sports person is to win that gold medal. It makes sense: the more effort you put in the better results you will get.
Lower! Cheaper! Prices slashed! Have you seen how many supermarkets always sell on price? It seems that they think they can only get customers by being cheaper than the competition. The trouble is that now most people choose their supermarket only on these messages. And that’s bad news for the supermarkets.