Printers: how after-sales will improve your revenues by over 10%
I bought a very useful e-book recently. But it wasn’t just the contents that were useful. I was also impressed by the way that the company cared for me afterwards. I received a number of e-mails. They made sure that I was putting the contents of the book into practice. And that I was benefitting from the results. I was so impressed that I had no problem in writing a glowing testimonial when asked. And I recommended the book to others when it was suggested.
Three essential ways to save yourself from print sales extinction
“Are they very old Daddy?” My young daughter is fascinated by dinosaurs at the moment. There’s nothing more she’d like to see than a dinosaur flying by! I have to remind her that they are extinct.
How customer feedback improves print company sales
Do you like free lunches? I have a friend who gets free sandwiches at least once a week. She also gets drinks and cakes for nothing. Does this sound too good to be true? Actually, my friend is a mystery shopper for a chain of sandwich shops. She gets free lunches. And they get feedback on exactly how their shops are operating.
The three essential questions you must ask your print customer – do you use them?
Do you remember the story of Little Red Riding Hood? Do you remember how she thought she was talking to her Granny? And then found out that she was actually talking to the big bad wolf? If only Little Red Riding Hood had asked a few more questions. She might have realised that she wasn’t speaking to the sort of person she wanted to know. She might have stopped herself from being eaten alive!
Three questions you should ask your print supplier (they’re not what you think!)
I love it when people start talking to me. That’s when I really get to know them. Before I met my wife, I went out on a few dates. And I wanted to get to know the women I was dating. I wanted to learn all about them. I wanted to get them to tell me all about themselves.
