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The extra mile – how printers who make an error can keep customers happy

I remember the first print job that I placed when started my company.  The first client is always an important client.  I was desperate to please them. So imagine my dismay when I received a phone call asking where the job was. Things got worse.  The printer had not chased up for proof approval.  So the job hadn’t hit the presses yet.  The paper hadn’t even been ordered.

Why you need to think about Christmas cards in February

Santa Claus Rudolph and the sleigh The Christmas tree Carols Snowy scenes

How printers can make their customers feel special (without it costing the earth)

I want to tell you about a time I felt really special.  I was going to pick up my new car.  And the show room had really gone the extra mile for me. The car was parked specially out at the front by a red carpet.  There was someone giving the car a final polish.  There were flowers on the back seat for my wife and a teddy bear on the dashboard for my daughter.  The salesman had set aside an hour to guide me through all the controls.  It made me feel that I couldn’t have picked a better…

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