Your comfort zone is a bad place to be
Is your comfort zone preventing you from achieving results?
A while ago, I was called in to coach a sales person. Their manager told me that they were under performing and that they wanted to sack them. The manager was dismissive of the idea of my coaching: they had to show that they had given the sales person an opportunity to improve. Then they could be sacked.
As soon as I started working with the sales person, I saw the problem. They were too eager to help. They would visit a client to discuss the design of a low-cost business card. They would personally oversee jobs through production.
It wasn’t just that they liked to help. They were scared of doing something different from what they were used to (they had been promoted from a customer services rep). All the help they gave customers was an excuse not to have to get on with new sales.
But after a little work with me they were far more confident in trying to win new business. They ended up with good sales results. As a result, they are still with their company. There was no sacking.
Do something outside of your comfort zone today
It is the best way to improve. Not everything will work. But you will end up with a new set of skills and be able to achieve more.
Do you want some ideas on how to move out of your comfort zone?
Check out How To Improve Your Sales In 23 Minutes A Week – it is full of new ideas for print sales and they are all easy to implement. Here’s the link.
