3 reasons why you should outsource content (and how to choose a good writer)
Why outsource content if you’re the expert? Here are five reasons why outsourcing content often makes sense: It saves time I often hear of people struggling for hours to write blogs or even simple social media content. Surely your time could be better used in building your business? It is better written A good content writer knows how to write to encourage the consumption of content on the screen. In addition, they will understand that different types of people consume content in different ways. They will know how to write to appeal to all these types of readers. Your content…
How to create content when you hate writing!
I often hear of people taking hours to write a blog I coach people in content writing and strategies. The big issue that I frequently hear about is how long it takes to create content. The other issue that is often raised is that people struggle to come up with what to write. If you are faced with these issues, creating your own content is not a good use of time. It also means that the results may not be great anyway. Some people struggle with creating the shortest of social media posts. So here are four ways to avoid…
How to repurpose content and use a single blog many times
How do you make the most of a blog? You have invested time and money in creating a blog. You want it to be seen by as many people as possible! How do you achieve this? Many people believe that you put the blog on the website, share it once and hope for the best! It doesn’t have to be this way! There is a lot you can do to increase traction for your blog. Here’s the system that I use to maximise my blog exposure Firstly, I post the content on my website blog page. This usually has a…
Five strategies for creating compelling headlines
Here’s the number one reason why people won’t read your content If you haven’t created a good headline, then your content is doomed! Good headlines are the main reason why people click through to read more. If you don’t have an interesting headline, potential readers will get no further. This applies equally to blogs, social media posts, video content, white papers and much, much more. Good headline writing is an essential skill. Here are five strategies for writing compelling headlines Use Why or How Tell a reader why they should do something, why something happens or how to do something….
5 ways to make your content more readable
Have you ever given up on reading a blog? We have all struggled to read what is in front of us at some point. Faced by a sea of small text and long, complicated sentences, it is hard to keep reading. No matter how interesting the content, a badly written blog will struggle to gain an audience. On the other hand, blogs that are written to appeal to their audience will gain popularity. They will achieve results for the companies that post them and build new connections with their readers. Writing readable content isn’t as hard as it sounds Here…
How a business card can sell value-added services
I’m always surprised at how few people in the printing industry have good business cards When I meet people, I’m often told that they don’t have a business card on them. Or I’m given something that looks like it was the lowest level option at Vista Print! Business cards sell print! My card has a QR code on it. Not only does it allow people to immediately scan my details into their phones, it also gets many recipients interested on the whole idea of QR codes. It is the ideal chance for an upsell! I was sent the business card…
It’s time to learn to say no
How often do you say no? Saying no is an important skill to master. There are many times when it comes in useful: When dealing with unreasonable colleagues When dealing with unreasonable clients When what you are asked is just not possible When you are too busy to help When your time is better spent doing something else The trouble is that often it is hard to say no. We feel bad for saying it. Or we feel that we ought accommodate someone’s wishes, no matter how unrealistic they are. And, sometimes, we are just not sure about how to…
Is it time to focus on profit not turnover?
Losing a major client could be the best thing that ever happens to you One of my mentoring clients lost a major client just before they started working with me. The los forced them to downsize the business. Turnover was severely reduced. However, when my client reviewed the business figures, it turned out that they were actually making more money than before. The focus on expansion and turnover had led him to concentrate on turnover. It turned out that might not have been the best strategy. Maybe it’s time to focus on profitable clients What would your business look like…
New research: buyers don’t choose on price
Buyers are beginning to change their habits These days, price is by no means the only thing that interests buyers. One trend that has been growing over the past few years is the importance of the customer experience when making a purchase. New research shows that 2022 is the year in which customer experience could outweigh price in purchasing decisions. This research is amongst consumers. You could be excused from thinking that this doesn’t apply to print sales. However, this is not the case. This new trend is just as applicable to print buyers I have been talking to a…
Paper shortages mean you have to review profit margins
How are you managing higher paper prices? Many people I talk to are trying to absorb some or all of the increases. They don’t want to raise prices for the customers. But we are all having to absorb rising energy costs, higher food prices and many other increased overheads. Why should your customers be different? The printing industry should be educating users about the paper situation and showing them why they should be accepting increases. What is the right price increase to apply to paper? Some printing companies are passing price rises on, but at cost. This affects the overall…